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Webinar
Greenlight's Search & Social Media Predictions 2012
What’s in store in 2012 for Search and Social Media? With 2011 fast coming to a close, we at Greenlight have been discussing the successes and failures in Search and Social Media that 2011 has brought, and also looking ahead to 2012 to consider what is likely to be the next big...
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Roundtable
Travel - Search and Social Media Roundtable
Watch the full version or bite size chapters of Greenlight’s Travel Roundtable, where Greenlight’s CEO Warren Cowan, and Social Media Director, Anna O’Brien, discuss with industry experts from Hilton, Expedia, Owner’s Direct and Mercury Direct the various challenges facing the Travel industry...
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Whitepapers
Who should own your social media monitoring?
PR agencies, full service media agencies, social media pure plays, search agencies and client-side teams are all staking claim to social media monitoring, but who should really be responsible for it? The question is simpler than the answer...
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Roundtable
Finance Roundtable
Strict compliance regulations in the financial services industry limits the way social media can be used. However, as discussed in Greenlight’s filmed roundtable, there are ways of implementing successful social media campaigns which abide by these restrictions. Watch the roundtable...
Webinars
Greenlight's Search & Social Media Predictions 2012
With 2011 fast coming to a close, we at Greenlight have been discussing the successes and failures in Search and Social Media that 2011 has brought, and also looking ahead to 2012 to consider what is likely to be the next big thing.
With this in mind, we caught some of Greenlight’s Directors on camera discussing their predictions for the coming year. Watch the video now to see Chris Bland, Client Services Director SEO, Hannah Kimuyu, Paid Media Director and Anna O’Brien, Social Media Director discuss amongst other things: what’s next for Google and Facebook, whether 2012 will finally be the year for mobile and how the next generation of web users will be searching.
Webinars
How to Buy Search - Part 2
Perfecting your agency selection process will mean less time spent in pitches and associated meetings, the provision of clearer and more thorough information at each stage and ultimately the appointment of the right search agency for your business.
Drawing from more than 11 years experience of pitching globally to businesses like yours, Greenlight’s leading client services team has put together a comprehensive best practice guide for How to Buy Search.
Part two - Finding the right fit
- Asking the right questions, in the right format, at the right time.
- Client case studies – live interviews with Brand Marketers, Procurement Leads and Digital Strategists relating their ‘real life’ experiences of Search pitches.
- Q&A with guest speakers from client organisations.
Webinars
How to Buy Search - Part 1
Perfecting your agency selection process will mean less time spent in pitches and associated meetings, the provision of clearer and more thorough information at each stage and ultimately the appointment of the right search agency for your business.
Drawing from more than 11 years experience of pitching globally to businesses like yours, Greenlight’s leading client services team has put together a comprehensive best practice guide for How to Buy Search.
Part One - The pitch process – a best practice guide
- Why and when to start the pitch process.
- The pitch team – who should be involved.
- The brief – what to include, what to leave out.
- Pitch architecture – the why’s and wherefore’s of each possible stage of a pitch process.
- Q&A with expert speaker panel.
Webinars
Natural and Paid search Predictions for 2011 - Webinar
What happened with Twitter and Google Integration, ‘Microhoo’, Google Audio Indexing and the expected changes to Google AdWords?
Webinars
Why you aren't winning more conversions in Paid Search
Marketers who choose what products to sell in Search based on price competitiveness: 0%
Google Quality Score taking account anything to do with your competitors pricing: 0%
Price competitiveness is one of the biggest reasons why you won’t win a conversion from a click. However, m ost marketers don’t use this information to decide what products to bid on and which clicks to buy.
Most companies benchmark against their competitors in some way. However, this is usually limited to generalised techniques such as:
Watching specific known competitors
Reviewing certain product lines
Checking on an ad hoc basis
However, these generalisations leave many holes, leading to an information gap that result in bidding on products that are uncompetitive, and spending budget on clicks that are unlikely to convert.
In this webinar we’ll show you how you can fill these data gaps, with real-time price competitive information allowing you to manage your search investment according to what’s most likely to return it.
Duration: The presentation will last 30 minutes followed by a Q&A session. We will also be presenting our research findings that will be of interest to anyone with a BIG site.
Webinars
SEO Tracking: Tools, tips and tricks
Greenlight’s Head of SEO, Adam Bunn and SEO Account Director, Chris Bland explore the many tools, tricks and tips as well as pitfalls in tracking that elusive SEO traffic.
Prepared for SEO Managers, Marketing Managers and Online Marketing Professionals this webinar will cover some best practice guidelines to ensure you are monitoring your SEO in the most effective way.
Webinars
Google Quality Score: Understanding Google’s Quality Score and how to best influence it.
Explore some of the myths and likely future trends and developments we expect to see over the next 12 months. After this interactive session, you'll come away with increased awareness of how to get the most out of your paid search investment.
Live Q&A
This webinar will also include a live question and answer session during which our expert speaker panel will be on hand to address all your search marketing questions.
Webinars
Market share benchmarks in Google Search - Fashion retail sector, Q2 2009
We’ll provide a full analysis of the 7.5 million fashion-related searches made in Google during the last quarter and uncover the Top 60 fashion retail websites.
Attend this webinar to learn:
Total search engine audience size for fashion retail.
Which keywords consumers are searching for most.
Which websites appear on page 1 of Google most frequently.
How to improve your website's search engine performance.
Webinars
Market share benchmarks in Google Search - Insurance sector, Q2 2009
We’ll provide a full analysis of the 8.7 million insurance-related searches made in Google during the last quarter and uncover the Top 60 insurance websites.
Attend this webinar to learn:
Total search engine audience size for insurance products (car, home, travel).
Which keywords consumers are searching for most.
Which websites appear on page 1 of Google most frequently.
How to improve your website's search engine performance.
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