Press Press
10th Oct 2011

Search for Loans up 6% at expense of Mortgages,

UK online searches for loans saw a 6 per cent rise on January levels totalling 966,202 in July, according to the latest independent research from leading specialist search and social marketing agency, Greenlight. According to the report, ‘Retail Banking Issue 9’, those for mortgages, which in January accounted fo

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Facebook , finance , LinkedIn , and more...
Press Press
21st Apr 2011

Royal Wedding currently generating one mention every ten seconds, online

Within the last seven days, online media – including news sites, blogs, forums, Twitter and Facebook, has seen an accelerated flurry of ‘noise’ around the Royal Wedding. Data compiled by leading independent search marketing specialist and technology firm Greenlight, reveals it has risen a staggering 700% on March levels. Curren

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brands , Entertainment , and more...
Press Press
14th Apr 2011

Greenlight's research reveals well known news sites are early winners with Google’s Panda update

Early data from leading independent search marketing specialist and technology firm Greenlight, reveals big winners and losers, visibility-wise, from Google’s Panda algorithm update – designed to improve Google’s ability to detect and devalue “low quality content”, which it has now rolled out across all English lang

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Analytics , Google , and more...
Blog Blog
13th Dec 2010

Integration of promoted Tweets in Google real-time results – The sense of acquisition

An alignment between Twitter and Google makes sense. It could benefit both companies and their advertisers alike, giving Google a step into all things social, allowing it to remain current with its search engine results pages (SERPS), and propelling Twitter to even more users in markets it has yet to impact.

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Google , search engines , and more...
Blog Blog
02nd Apr 2009

Top stories April 2009

Google Google launches behavioural targeting programme

The latest development from the Google lab - a behavioural targeting programme that will display adverts across its AdSense content network and YouTube - was launched in test form on 11 March. Internet Based Advertising (IBA) allows advertisers to ...

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Display Advertising , and more...
Blog Blog
30th Jul 2007

Google plans search service for mobile content

Google Inc. is developing a new search service for cellphones that will help consumers find and buy ringtones, games and other mobile content as the Internet company pushes more deeply into wireless, people familiar with the matter say. Google already offers cellphone users a version of its popular engine for searching the Web. Now the company wants to go beyond just looking up Web pages, effectively becoming a gateway for finding and paying for mobile media content.

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Google , paid search , SEO , and more...