Blog Blog
17th Jan 2012

Google will overtake Yahoo to become king of display advertising in 2012

2011 has been a busy year for the Search industry with Google acquiring Invite Media and Teracent. As we head into 2012, Google is about to officially launch its DoubleClick Search V3 platform - DS3 - a bid management programme which will combine Yahoo and MSN into an AdWords type interface, and significantly invest in the Double Click platform, specifically Double Click for Advertisers (DFA) and the Exchange. As advertisers will we really need to invest elsewhere when Google could potentially provide it all?

View the blog post »

Adwords , and more...
Press Press
16th Jan 2012

Google tipped to overtake Yahoo to become king of display advertising in 2012

Greenlight, expects search giant Google to overtake Yahoo and become king of display advertising by the end of the year. Greenlight also predicts 2012 will be will be the year of social link building and that social media sites will take on a multi-faceted identity. These alongside others from Yahoo, Google and Microsoft, are some of the firm’s predictions in the latest quarterly edition of Greenlight’s monthly magazine which accompanies Greenlight’s independent research.

View the news item »

Display Advertising , and more...
Blog Blog
26th Sep 2011

Display Wars - a few battles may be over but the war for Display rages on

With the battle between the big three growing ever more intense with the news in May 2011 that Google, already dominating the Search space, had outrun Yahoo in what was the latter's final bastion, Display advertising, can the Search Alliance pick itself up, dust itself off and fight the battle now on two fronts?

View the blog post »

Adwords , and more...
Blog Blog
27th Apr 2011

Search Alliance – A genuine competitor to Google in EMEA becoming more distant

The rumours of the past few weeks of a delay in the official rollout of the Search Alliance in Europe, the Middle East and Africa (EMEA), have now been confirmed, meaning Yahoo! and Microsoft's Bing will continue to operate as separate platforms for the foreseeable future, all of 2011 at least.

But why the sudden change in strategy? Advertisers and Agencies were led to believe the Alliance would finally provide a credible alternative to Google, and sources had suggested the migration in the US, while not error free, was considered to be successful.

View the blog post »

Bing , Google , Microsoft , and more...
Press Press
03rd Mar 2011

Search Alliance no threat to Google, just more of the same

The Yahoo! /MSN Search Alliance, which rolled out in the US late last year - and with mixed results, transitions in Europe imminently. As advertisers and agencies this side of the Atlantic await its arrival, leading search marketing specialist and technology firm Greenlight, is sceptical it will finally deliver on being a serious Google competit

View the news item »

Bing , Google , paid search , and more...
Blog Blog
03rd Mar 2011

Search Alliance no threat to Google, just more of the same

The Yahoo! /MSN Search Alliance, which rolled out in the US late last year - and with mixed results, transitions in Europe imminently. As advertisers and agencies this side of the Atlantic await its arrival, Greenlight is sceptical it will finally deliver on being a serious Google competitor. Moreover, we have uncovered shortcomings when it comes to paid search with the Alliance and what it really offers the advertiser.

View the blog post »

Bing , Google , Microsoft , and more...
Blog Blog
01st Mar 2011

Two channels. One search. Zero excuses

Most brands now engage in organic and paid search to a greater or lesser degree, but most do so with little understanding of the interaction between the two mediums.We at Greenlight, have found that managing the medium as one can increase budget efficiency by 30% on average.

View the blog post »

Algorithm , Bing , brands , and more...
More...