Blog Blog
30th Jan 2012

Greenlight Research - Searches for holidays to Africa overtake North America and close gap with Europe

Online holiday searches totalled 3.1 million at the latter end of 2011 and the African continent saw a surge of queries far exceeding those for the Caribbean, Far East or South East Asia, according to leading digital marketing agency, Greenlight’s latest report ‘Holidays Issue 11’.

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Holidays , paid search , SEO , and more...
Blog Blog
17th Oct 2011

Menswear still to make its mark online

The UK market for online fashion is expected to be worth £4.8bn by the end of 2011, according to market analyst Mintel. However, going by the latest independent analysis of online fashion-related search data, undertaken by Greenlight, menswear has quite some ground to make up. Greenlight's latest report 'Fashion - Issue 10', reveals that of the 1.1 million fashion-related searches conducted on Google UK in July, almost 50 per cent of terms related to womenswear compared to just 16 per cent for menswear.

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Facebook , Fashion , Google , PPC , and more...
Press Press
10th Oct 2011

Search for Loans up 6% at expense of Mortgages,

UK online searches for loans saw a 6 per cent rise on January levels totalling 966,202 in July, according to the latest independent research from leading specialist search and social marketing agency, Greenlight. According to the report, ‘Retail Banking Issue 9’, those for mortgages, which in January accounted fo

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Facebook , finance , LinkedIn , and more...
Blog Blog
10th Oct 2011

Search for Loans up 6% at expense of Mortgages

UK online searches for loans saw a 6 per cent rise on January levels totalling 966,202 in July, according to the latest independent research from leading specialist search and social marketing agency, Greenlight. According to the report, ‘Retail Banking Issue 9’, those for mortgages, which in January accounted for the lion’s share of retail banking-related searches, dropped 14 per cent. It was likewise for credit and debit card and bank account-related searches, which decreased by 7 per cent and 4 per cent, respectively.

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Facebook , LinkedIn , PPC , and more...
Roundtables Roundtables
04th Aug 2011

Fashion Roundtable

Fashion Roundtable
In August, Greenlight hosted a filmed fashion roundtable event titled, In Search of Fashion. Representatives from major fashion brands, including Reiss, Next, Debenhams, Fashion Union and MiH Jeans gathered to discuss how Search and Social Media has helped them to market their brands in the online world.

Watch the trailer below, or click the link at the bottom to watch the full roundtable.

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Fashion , and more...
Press Press
21st Apr 2011

Royal Wedding currently generating one mention every ten seconds, online

Within the last seven days, online media – including news sites, blogs, forums, Twitter and Facebook, has seen an accelerated flurry of ‘noise’ around the Royal Wedding. Data compiled by leading independent search marketing specialist and technology firm Greenlight, reveals it has risen a staggering 700% on March levels. Curren

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brands , Entertainment , and more...
Blog Blog
21st Apr 2011

Royal Wedding generating one mention every ten seconds, online

Within the last seven days, online media – including news sites, blogs, forums, Twitter and Facebook, has seen an accelerated flurry of ‘noise’ around the Royal Wedding. Data compiled by leading independent search marketing specialist and technology firm Greenlight, reveals it has risen a staggering 700% on March levels. Currently, there’s an average of 9,000 posts a day on online media relating to the Royal Wedding. Internationally, those excited by it outweigh “haters” by 6:1.

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Analytics , Facebook , and more...
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