Events
30th Mar 2012

Digital marketing - when the digital cookie crumbles

Digital marketing - when the digital cookie crumbles

Browser 'cookies' are the life blood of online marketing. They tells us where our site traffic comes from, in what quantities and what it does when it gets there. But the humble Cookie is under threat from many angles. Come May 26 2012, European privacy laws come into force. All UK websites must...

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Analytics , Google , and more...
Blog Blog
29th Mar 2012

Is it worth bidding on generics?

The fact is your generic keywords will always be more expensive than your brand terms, as the space will always be more competitive with so many brands and resellers vying for the same audience. Unless your PPC strategy is heavily brand focussed, one would also expect there to be significantly more generic keywords then brand terms within the account.

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Analytics , paid search , PPC , and more...
Blog Blog
06th Feb 2012

Google’s new privacy policy confirms CTR use in algorithm

Scheduled to come into effect on March 1, Google’s much publicised new Privacy Policy and terms, which it says will give users better search results, ads and improve their experience overall, have come under scrutiny from the European Union’s (EU) data protection authorities. They have asked for rollout to be delayed in order to fully verify the terms are not in breach of EU data protection laws.

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Algorithm , Analytics , Google , and more...
Blog Blog
17th Jan 2012

Google will overtake Yahoo to become king of display advertising in 2012

2011 has been a busy year for the Search industry with Google acquiring Invite Media and Teracent. As we head into 2012, Google is about to officially launch its DoubleClick Search V3 platform - DS3 - a bid management programme which will combine Yahoo and MSN into an AdWords type interface, and significantly invest in the Double Click platform, specifically Double Click for Advertisers (DFA) and the Exchange. As advertisers will we really need to invest elsewhere when Google could potentially provide it all?

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Adwords , and more...
Press Press
08th Apr 2011

Greenlight’s adapt™ wins ‘Innovative Technology’ Award

adapt™, the automated inventory management and price comparison platform, proprietary to leading independent search marketing specialist and technology firm Greenlight, has scooped the UTalkMarketing award for best innovative technology. The awards concluded

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Analytics , paid search , and more...
Press Press
31st Mar 2011

Google’s +1 – Success hinges on paradigm shift as far as social interactions are concerned

Google has announced the launch of +1. The new feature allows searchers, i.e. only those who already have a public Google Profile, to personalise search results and advertisements and recommend web pages to friends. However, In Greenlight’s view, unless Google can instigate some kind of paradigm shift as far as online social interactions a

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Analytics , Bing , Facebook , and more...
Press Press
08th Nov 2010

Google’s Street View privacy breach damaging to user confidence in the brand

Google has escaped a fine for collecting personal data - including email addresses and passwords - being used in UK public Wi-Fi spots. Despite labelling the act as a "significant breach" of the Data Protection Act that was "not fair or lawful"...

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Bing , Google , SEO , tracking
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