Events
30th Mar 2012

Digital marketing - when the digital cookie crumbles

Digital marketing - when the digital cookie crumbles

Browser 'cookies' are the life blood of online marketing. They tells us where our site traffic comes from, in what quantities and what it does when it gets there. But the humble Cookie is under threat from many angles. Come May 26 2012, European privacy laws come into force. All UK websites must...

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Analytics , Google , and more...
Blog Blog
10th Feb 2012

Greenlight’s at Social Media Week, London, 15th and 16th February – Are you?

Social Media Week (#SMWLDN) London kicks-off next week from 13 – 17 February and we’re thrilled to be part of it. We’ve two hugely exciting panel sessions lined up. They’ll delve into the realms of augmented reality, the future of social and mobile shopping, payments and more. Joining the panels will be key industry leaders from Google, Kiip and Blippar and more. Lids will be lifted on trials and solutions, successes and failures too! Its free, registration's open although places are limited so you'll need to quick.

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Google , Mobile phone , and more...
Blog Blog
24th Jan 2012

3 interesting ways to display SEO data and information in innovative and strikingly useful ways

I want to break rank somewhat and present three interesting ways to display SEO data and information, methods that I’ve not seen others use out there and that are increasingly becoming standards within my own companies.

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SEO , Tools and Technology
Blog Blog
17th Jan 2012

Google will overtake Yahoo to become king of display advertising in 2012

2011 has been a busy year for the Search industry with Google acquiring Invite Media and Teracent. As we head into 2012, Google is about to officially launch its DoubleClick Search V3 platform - DS3 - a bid management programme which will combine Yahoo and MSN into an AdWords type interface, and significantly invest in the Double Click platform, specifically Double Click for Advertisers (DFA) and the Exchange. As advertisers will we really need to invest elsewhere when Google could potentially provide it all?

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Adwords , and more...
Press Press
15th Sep 2011

Fashion Union appoints Greenlight to its integrated search account

Fashion Union has appointed leading search and social marketing agency, Greenlight, to scale up its integrated search activity as it sets its sights on becoming the UK’s leading fashion e-tailer.

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Fashion , Link Building , and more...
Blog Blog
05th Aug 2011

Google Express - What’s it all about?

At the back end of last week Google officially introduced AdWords Express - described as 'a faster and simpler way to start advertising online in less than five minutes'.

Google Express is actually a rebrand of Google Boost, an earlier product launched last October 2010 in the U.S. Boost was a quick-and-dirty solution for businesses to create auto-generated search advertising campaigns in AdWords. In essence the principles are the same, except for the name.

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Adwords , Google , PPC , and more...
Blog Blog
03rd Jun 2011

Google Flights Search has taken off and will fly high

A few days ago Google officially launched its flights search feature in the organic results. If you search for "flights from London to Manchester" or "flights to New York", you will now see a selection of flights, flight times and what airlines provide services to your destination above the natural search results. With the new feature, Google will certainly distract searchers from clicking on some of the high-ranking results from big aggregators like cheapflights.co.uk, skyscanner.net, travelsupermarket.com and many other online travel agents and airlines.

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flights , Google , SEO , and more...
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