Blog Blog
15th May 2012

Social Olympics: Are Non-Brand Sponsors Enjoying All the Glory?

Social Olympics: Are Non-Brand Sponsors Enjoying All the Glory?
We're using our own social media framework to study conversations about Olympic sponsorship, paying special attention to brands Adidas and Cadbury, to assess whether the Olympics are beneficial to the brands, and to what degree social media is driving those benefits. We're two weeks in. So who's ahead in the race for brand gold?

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brands , Retail , social media
Press Press
11th May 2012

Google and Facebook will both be front and centre in 'social search'

Findings from a Greenlight survey indicate Google+ might be more successful than most have initially speculated and that Facebook could potentially capture close to a quarter of the search market globally were it to launch a search engine of its own tomorrow. This market share would make Facebook the second most utilised search engine in every major market except for China, Japan, and Russia, where it would occupy an uncontested third place.

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Bing , brands , Facebook , Google , and more...
Blog Blog
30th Apr 2012

Should we bother with Facebook Advertising if 44% of us would never click on a sponsored ad?

Following on from Andreas Pouros’ blog, I take one of his closing points: “The good news for Facebook is that it could capture around 22% of that search market by barely breaking a sweat”. Although tiny when compared to Google’s 87% share [Source: Greenlight - Search and Social Survey 2011/2012], the opportunity still presents a greater share when compared to the other big players in the market (Yahoo, Bing etc).

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Adwords , Bing , and more...
Blog Blog
27th Apr 2012

Google’s own social endeavours with Google+ might be more successful than most have initially speculated

Google and Facebook will both be front and centre in ‘social search’. So it won’t be enough for sites to simply be relevant. They will also need to demonstrate qualities that attract social validation and promotion.

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Adwords , Bing , Facebook , and more...
Press Press
02nd Apr 2012

Almost 2 million searches for insurance products online, 62% for car insurance

UK consumers conducted over 1.9 million searches for insurance products online in January, 1.2 million (62 %) of which pertained to car insurance. By comparison, travel insurance and home insurance attracted a mere 25 % and 13% share, respectively.

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finance , Google , Insurance , and more...
Blog Blog
02nd Apr 2012

Car insurance searches soar at the expense of home and travel

UK consumers made close to 2 million searches for insurance products online and queries for car insurance were the most popular. This is according to Greenlight's latest report, 'Insurance Sector Report - Issue 11', which profiled consumer search behaviour on Google UK for home, travel and car insurance products in January.

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finance , Google , Insurance , and more...
Press Press
30th Mar 2012

Greenlight Academy Announces Search and Social Media Training Courses for 2012

Greenlight Academy, the training division of leading independent digital marketing agency Greenlight, has released its 2012 schedule of Search and Social Media courses, all of which are now open for registration online.

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Copywriting , and more...
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