Blog Blog
01st May 2012

Social Olympics - A Greenlight Research Project

Social Olympics - A Greenlight Research Project
Leading up to the Olympics, Greenlight is undertaking research into how well the Olympics is working for the brands that sponsor it. We will use our own social media framework to assess whether the Olympics are beneficial to the brands, and to what degree social media is driving those benefits. We will look closely at Adidas and Cadbury as case studies, plus investigate the wider story of Olympic sponsorship on the whole.Today, the story begins.

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brands , and more...
Whitepapers Whitepapers
14th Dec 2011

Who should own your social media monitoring?

Who should own your social media monitoring?
PR agencies, full service media agencies, social media pure plays, search agencies and client-side teams are all staking claim to social media monitoring, but who should really be responsible for it?

The question is simpler than the answer...

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Blog Blog
23rd Nov 2011

Role and Impact of Social Media

Google has long been the catalyst and evolution of search. However Google has come up against a fierce and game-changing competitor. The competition in question is not however a singular brand or company, it is a completely new marketing channel - social media. Rather than fight it, Google has embraced social media within its results pages, and for advertisers and marketers alike, it is important to fully understand the benefits and potential shortcomings of Google's "social extensions", namely Seller ratings, and Plus One.

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Adwords , Google , PPC , and more...
Blog Blog
20th Oct 2011

Google's Search SSL encryption – How online marketers can plug the “unknown” data gap

Google giveth and Google taketh away. No doubt having barely got over the excitement of multi-channel funnels in Google Analytics giving us easy data on how consumers engage with pay per click (PPC), search engine optimisation (SEO), Social, Email and Direct before finally buying, many online marketers will have read Google is about to throw a massive spanner in the works when it comes to accurate tracking of your SEO referrals.

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Google , PPC , and more...
Blog Blog
17th Oct 2011

Menswear still to make its mark online

The UK market for online fashion is expected to be worth £4.8bn by the end of 2011, according to market analyst Mintel. However, going by the latest independent analysis of online fashion-related search data, undertaken by Greenlight, menswear has quite some ground to make up. Greenlight's latest report 'Fashion - Issue 10', reveals that of the 1.1 million fashion-related searches conducted on Google UK in July, almost 50 per cent of terms related to womenswear compared to just 16 per cent for menswear.

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Facebook , Fashion , Google , PPC , and more...
Blog Blog
10th Oct 2011

Search for Loans up 6% at expense of Mortgages

UK online searches for loans saw a 6 per cent rise on January levels totalling 966,202 in July, according to the latest independent research from leading specialist search and social marketing agency, Greenlight. According to the report, ‘Retail Banking Issue 9’, those for mortgages, which in January accounted for the lion’s share of retail banking-related searches, dropped 14 per cent. It was likewise for credit and debit card and bank account-related searches, which decreased by 7 per cent and 4 per cent, respectively.

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Facebook , LinkedIn , PPC , and more...
Blog Blog
13th Sep 2011

Google Biggest Ever Update?

Just last week, Brett Tabke, WebmasterWorld founder and leading SEO spokesperson with connections to Google, predicted a new Google update before the year is out. When a figure of such repute as Brett Tabke mentions a new Florida-sized update is in the offing, it seems safe to assume the update will be one of significant importance. As such, given his connections, history and knowledge, it would be prudent to take this slightly sparse blog post, seriously.

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Algorithm , Google , SEO , and more...
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