Blog Blog
30th Apr 2012

Should we bother with Facebook Advertising if 44% of us would never click on a sponsored ad?

Following on from Andreas Pouros’ blog, I take one of his closing points: “The good news for Facebook is that it could capture around 22% of that search market by barely breaking a sweat”. Although tiny when compared to Google’s 87% share [Source: Greenlight - Search and Social Survey 2011/2012], the opportunity still presents a greater share when compared to the other big players in the market (Yahoo, Bing etc).

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Adwords , Bing , and more...
Blog Blog
23rd Sep 2011

Facebook ‘Timelines’ - You don’t even know you need it. Probably because it’s not for you

It's a very pretty update, born out of a goal to no longer show people the 'Sam (yes, that's me) of the last 5 minutes' but instead the 'Sam of the last 24 years'. However, we should still expect a deluge of 'Million people against new Facebook' derivatives. People don't know they're ready for this change, similar to when Apple released iTunes. To borrow an insightful comment from a friend, "the ecosystem won't know they're ready for this until they wonder how it worked before." Like a teacher who holds the key to fuller knowledge, Facebook has boldly just told the ecosystem, "you're ready".

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brands , Facebook , SEO , and more...
Webinars Webinars
04th Apr 2009

How to build brands through search engines

How to build brands through search engines
Think search marketing is simply about clicks and conversions? Think again.

Savvy brand marketers are becoming increasingly aware of the power of search engines in supporting brand strategy and recognise that search forms an integral part of the brand mix.

As greater numbers of your target audience use search engines to find you, not only are they interested in making a purchase they are also researching your products, brands and company as whole, and looking for ways to engage with your brand, not necessarily with a purchase in mind.

Yes, the ultimate goal of any marketing activity is of course to boost sales, but if any part of your remit is to build, protect and enhance your brand you’d be missing a trick if you left search to the acquisitions team alone.

For clever and underexploited advice on how to use search engines to achieve your brand goals watch the Greenlight webinar.

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brands , search engines , and more...