Blog Blog
30th Apr 2012

Should we bother with Facebook Advertising if 44% of us would never click on a sponsored ad?

Following on from Andreas Pouros’ blog, I take one of his closing points: “The good news for Facebook is that it could capture around 22% of that search market by barely breaking a sweat”. Although tiny when compared to Google’s 87% share [Source: Greenlight - Search and Social Survey 2011/2012], the opportunity still presents a greater share when compared to the other big players in the market (Yahoo, Bing etc).

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Adwords , Bing , and more...
Blog Blog
27th Apr 2012

Google’s own social endeavours with Google+ might be more successful than most have initially speculated

Google and Facebook will both be front and centre in ‘social search’. So it won’t be enough for sites to simply be relevant. They will also need to demonstrate qualities that attract social validation and promotion.

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Adwords , Bing , Facebook , and more...
Press Press
08th Feb 2012

Google’s new privacy policy – Likely the most transparent it has been from a search engine optimisation perspective

Scheduled to come into effect on March 1, Google’s much publicised new Privacy Policy and terms, which it says will give users better search results, ads and improve their experience overall, have come under scrutiny from the European Union’s (EU) data protection authorities. They have asked for rollout to be delayed in order to fully verify the terms are not in breach of EU data protection laws. From a search engine optimisation (SEO) perspective, Adam Bunn, SEO director at Greenlight, says this likely is the most transparent Google has ever been about how it utilises consumer click through rate (CTR) data in its algorithm. It gives credence to conclusions Greenlight drew from its own research last year which, in Greenlight’s view, showed Google was already doing exactly this.

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Algorithm , Google , pagerank , and more...
Blog Blog
06th May 2011

Why regular content is so important for websites from both an SEO and consumer engagement perspective

Regular content production is one of the great areas where what is good for search engines is also good for your readers so new, regular content really does provide a more substantial benefit than you might initially think. There are three main reasons why:

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Google , Link Building , and more...
Press Press
14th Apr 2011

Greenlight's research reveals well known news sites are early winners with Google’s Panda update

Early data from leading independent search marketing specialist and technology firm Greenlight, reveals big winners and losers, visibility-wise, from Google’s Panda algorithm update – designed to improve Google’s ability to detect and devalue “low quality content”, which it has now rolled out across all English lang

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Analytics , Google , and more...
Press Press
31st Mar 2011

Google’s +1 – Success hinges on paradigm shift as far as social interactions are concerned

Google has announced the launch of +1. The new feature allows searchers, i.e. only those who already have a public Google Profile, to personalise search results and advertisements and recommend web pages to friends. However, In Greenlight’s view, unless Google can instigate some kind of paradigm shift as far as online social interactions a

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Analytics , Bing , Facebook , and more...
Press Press
11th Mar 2011

eCommerce sites urged to clean up content before Google’s ‘Panda’ goes global

Hot at its heels of an algorithm update to combat duplicate content last month, Google has followed up with “Panda”, another algorithm change that hits purveyors of “low quality content.” Generally perceived to be designed to tackle conte

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Analytics , Google , pagerank , and more...
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