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Whitepapers
Search and Social Media Survey 2011/2012
Greenlight’s global “Search & Social Survey (2011-2012)” asked 500 people – from students, law enforcement professionals, medical staff, accountants, lawyers to the unemployed, how they engage with online advertising, search engines, and social networks, in order to glean insight into how...
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Event
Greenlight/Google Conference: The Buying Cycle
Greenlight recently co-hosted a conference with Google titled, The Buying Cycle. Watch the bite size chapters and hear what Greenlight and Google's experts have to say on the topics of Attribution, Bid Management, Google Wallet, Conversion, Online shopping and Demand Side Platforms...
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Webinar
Greenlight's SEO & PPC 101 Webinar
This webinar offers marketing and web professionals a complete overview of both natural and paid search marketing and demonstrates how these channels can help your business attract more customers online. Starting with the basics (How search engines work) we'll walk you through all the...
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Blog
Social Olympics: Are Non-Brand Sponsors Enjoying All the Glory?
We're using our own social media framework to study conversations about Olympic sponsorship, paying special attention to brands Adidas and Cadbury, to assess whether the Olympics are beneficial to the brands, and to what degree social media is driving those benefits. We're two weeks in. So...
Webinars
Natural and Paid search Predictions for 2011 - Webinar
What happened with Twitter and Google Integration, ‘Microhoo’, Google Audio Indexing and the expected changes to Google AdWords?
Whitepapers
PageRank Basics: The Science bit
Webinars
SEO for BIG sites - How your greatest strength might be your biggest weakness
Your biggest enemy in search: You offer choice and variety through your huge product range.
Could your vast product range be hampering your SEO efforts? When it comes to being seen in natural search results variety doesn’t work in your favour. A high PageRank throughout your site is vital for page 1 search engine rankings.
However the breadth of large-scale sites makes poor use of the distribution of PageRank ‘wealth’. This is what is known as PageRank dilution and is a big problem for sites that contain hundreds or thousands of product pages.
Blog
Top stories April 2009
Google launches
behavioural targeting programme
The latest development from the Google lab - a behavioural targeting programme that will display adverts across its AdSense content network and YouTube - was launched in test form on 11 March. Internet Based Advertising (IBA) allows advertisers to ...
Webinars
SEO & PPC strategies to keep the tills ringing this Christmas
We may well be in the midst of a credit crunch and as a retailer you will no doubt be feeling the effects of this, however it doesn’t all have to be doom and gloom. Your potential customers are turning to internet shopping in their droves, in search of better deals, more choice and a more convenient way to acquire products & services. At no time is this more evident than in the run-up to Christmas.
If you sell anything over the internet, you need to be making the best use of search engines from now through to January to attract the right customers at the right time. And with our credit crunch beating tips on SEO & PPC for retailers, this Christmas could be your best yet.
Webinars
Link Building. The Good, The Bad and The Ugly
When it comes to getting page 1 rankings, nothing seems to move them higher and faster than link building. But getting links seems fraught with obstacles. Firstly they’re difficult to get, but get too many and via the wrong techniques and you risk evoking the wrath of search engines in the form of a ban or penalty. So how do you navigate the incredibly powerful, but seemingly confusing world of link building strategies? Well…this webinar will be the best place to start.
With years of experience in link building for some of the toughest industries and having come across every technique in the book, Greenlight will be lifting the lid on the world of link building. We’ll explore some of the good techniques, the bad, and of course the ugly...no stone will be left unturned as we go from white hat to black hat and everything in between. You will also have the chance to pose your own burning questions to the panel in the live Q&A session.
Whatever your natural search goals are, link building will play a substantial part and this webinar will arm you with the knowledge you need to make the right decisions and have the right expectations from your link building efforts in 2008 and beyond.
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