Press Press
31st Jan 2012

Greenlight announces migration to new domain, greenlightdigital.com

Leading digital marketing agency, Greenlight, is excited to officially announce that commencing today, its domain name changes from greenlightsearch.com to greenlightdigital.com.

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paid search , and more...
Webinars Webinars
15th Jan 2012

Greenlight's Search & Social Media Predictions 2012

Greenlight's Search & Social Media Predictions 2012
What’s in store in 2012 for Search and Social Media?

With 2011 fast coming to a close, we at Greenlight have been discussing the successes and failures in Search and Social Media that 2011 has brought, and also looking ahead to 2012 to consider what is likely to be the next big thing.

With this in mind, we caught some of Greenlight’s Directors on camera discussing their predictions for the coming year. Watch the video now to see Chris Bland, Client Services Director SEO, Hannah Kimuyu, Paid Media Director and Anna O’Brien, Social Media Director discuss amongst other things: what’s next for Google and Facebook, whether 2012 will finally be the year for mobile and how the next generation of web users will be searching.

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Search Engine Marketing
Press Press
30th Nov 2011

PC and Laptop-related searches prove most popular

This week kicked off with Cyber Monday, the online Christmas shopping surge peak, although Amazon is predicting the real peak will be next Monday, 5 December, 9pm. IMRG expects UK shoppers will spend an estimated £7.75 billion online throughout December. So when it comes to consumer online searches for cameras, camcorders, DVD players and recorders, entertainment products, PCs, laptops and TVs, which of these products will prove most popular, search-wise, in the run up to Christmas? What of online retailers – which sites will be most visible to these searches?

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Brown Goods , paid search , and more...
Blog Blog
11th Nov 2011

TV and Search: Associative Marketing

Everyone is aware of product placement, the deliberate incorporation of a product or brand into a movie, television episode or other media vehicle to promote it to the viewing audience, typically in a subtle way to create affinity and recognition over time.

However, there's more to product placement than simply placing a Papa John's pizza box in clear view in a major sitcom.

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Google , and more...
Blog Blog
09th Nov 2011

Online Marketing Attribution model hangs in the balance

The hot topic among online marketers in 2011 has arguably been that of tracking and attribution, and rightly so. For far too long, many advertisers have reported (and therefore measured), performance from their online channels on a last touch basis i.e. the last channel the user engaged with prior to arriving at the advertisers’ site to complete a sale. For years, this approach has served the advertiser well. After all, marketers love online advertising due to its accountability when compared to traditional channels such as press, TV and outdoor. However, times are changing and online marketing in particular is pushing the boundaries of genuinely understanding the value of each online channel a user may engage with.

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Search Engine Marketing
Blog Blog
25th Oct 2011

How much do Google rankings fluctuate in a day?

It's accepted wisdom in SEO that rankings will fluctuate, sometimes by a little, and sometimes by a lot. There are far too many variables at play for this not to be the case, but have you ever wondered exactly how much rankings fluctuate in any given day?

We have, so recently we decided to do a little test. At Greenlight we already rank check an eye popping number of keywords on a pretty regular basis, but for this test we decided to up the ante.

We took 1,000 keywords and recorded the top 100 ranking sites for those keywords 10-15 times over the course of a single 24 hour period. This resulted in a record of approximately 1,000,000 URLs, and the ranking fluctuations they had experienced within the space of a single day (starting and finishing the test in the evening).

1,000 Keywords,
1,000,000 URLs,
24 Hours,
This should be interesting...

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Google , and more...
Blog Blog
20th Oct 2011

Google's Search SSL encryption – How online marketers can plug the “unknown” data gap

Google giveth and Google taketh away. No doubt having barely got over the excitement of multi-channel funnels in Google Analytics giving us easy data on how consumers engage with pay per click (PPC), search engine optimisation (SEO), Social, Email and Direct before finally buying, many online marketers will have read Google is about to throw a massive spanner in the works when it comes to accurate tracking of your SEO referrals.

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Google , PPC , and more...
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