Blog Blog
15th May 2012

Social Olympics: Are Non-Brand Sponsors Enjoying All the Glory?

Social Olympics: Are Non-Brand Sponsors Enjoying All the Glory?
We're using our own social media framework to study conversations about Olympic sponsorship, paying special attention to brands Adidas and Cadbury, to assess whether the Olympics are beneficial to the brands, and to what degree social media is driving those benefits. We're two weeks in. So who's ahead in the race for brand gold?

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brands , Retail , social media
Blog Blog
30th Apr 2012

Should we bother with Facebook Advertising if 44% of us would never click on a sponsored ad?

Following on from Andreas Pouros’ blog, I take one of his closing points: “The good news for Facebook is that it could capture around 22% of that search market by barely breaking a sweat”. Although tiny when compared to Google’s 87% share [Source: Greenlight - Search and Social Survey 2011/2012], the opportunity still presents a greater share when compared to the other big players in the market (Yahoo, Bing etc).

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Adwords , Bing , and more...
Blog Blog
11th Apr 2012

Amazon’s ‘Kindle’ and RIM’s ‘Blackberry’ attracting more searches than Apple’s ‘iPhone 4s’

Over 13 million UK searches were conducted online for consumer electronics in February with Amazon’s ‘Kindle’ and Research In Motion’s ‘Blackberry’ attracting more queries than those for Apple ‘iPhone 4s’, according to Greenlight's latest independent research. Although not on the market yet, there were 450,000 searches for the term ‘iPhone 5’ compared to 368,000 for ‘iPhone 4s’.

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Brown Goods , Google , and more...
Press Press
11th Apr 2012

More searches for 'Kindle' and 'Blackberry' than ' iPhone 4s'

Greenlight's latest independent research covering search in the Brown Goods sector reveals UK searches for Apple's 'iPhone 4' in February lagged behind those for Amazon's 'Kindle' and RIM's 'Blackberry'.

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Brown Goods , Google , and more...
Blog Blog
11th Apr 2012

Consumer searches for White Goods show signs of being static

UK online searches for cooking, refrigeration, and dishwasher and laundry products seem to have remained static going by Greenlight's latest quarterly research. It shows queries for white goods products totalled 1 million in February - little rise on November 2011’s 957,000 or those of August 2011 which also stood at 1 million.

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brands , paid search , Retail , and more...
Press Press
11th Apr 2012

No rise in consumer searches for White Goods

Greenlight's latest quarterly research shows UK searches for white goods products totalled 1 million in February, showing little rise on November 2011’s 957,000 or of those of August 2011 which also stood at 1 million.

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brands , paid search , Retail , and more...
Blog Blog
30th Mar 2012

Online Marketing – When the digital cookie crumbles

Online Marketing – When the digital cookie crumbles
Browser ‘cookies’ are the life blood of online marketing. They tells us where our site traffic comes from, in what quantities and what it does when it gets there. But the humble Cookie is under threat from many angles. Come May 26 2012, European privacy laws come into force. All UK websites must offer users opt-in consent tools to allow cookies to pass information about browsing activities to 3rd parties. So here's our brief, easy to read slide pack, giving an overview and highlighting options.

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brands , Google , paid search , and more...
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