Events
30th Mar 2012

Digital marketing - when the digital cookie crumbles

Digital marketing - when the digital cookie crumbles

Browser 'cookies' are the life blood of online marketing. They tells us where our site traffic comes from, in what quantities and what it does when it gets there. But the humble Cookie is under threat from many angles. Come May 26 2012, European privacy laws come into force. All UK websites must...

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Analytics , Google , and more...
Blog Blog
30th Mar 2012

Online Marketing – When the digital cookie crumbles

Online Marketing – When the digital cookie crumbles
Browser ‘cookies’ are the life blood of online marketing. They tells us where our site traffic comes from, in what quantities and what it does when it gets there. But the humble Cookie is under threat from many angles. Come May 26 2012, European privacy laws come into force. All UK websites must offer users opt-in consent tools to allow cookies to pass information about browsing activities to 3rd parties. So here's our brief, easy to read slide pack, giving an overview and highlighting options.

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brands , Google , paid search , and more...
Blog Blog
02nd Jun 2011

EU Directive Cookie Compliance Act – Businesses unlikely to be better prepared in 12 months time

On the day of the new legislative EU Directive cookie compliance act coming into effect, 25 May 2011, were businesses and individual website owners in Europe prepared for possibly one of the biggest changes in the digital era? By the looks of things, not really, which is why the Information Commissioner's Office has given an additional 12 months for the changes to take place. Going forward, the new directive could potentially lead to a rise in companies basing their headquarters outside the EU jurisdiction. The new legislation may also trigger consumers to become more cautious online in terms of their behaviour and the information they part with.

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paid search , SEO , Cookies , and more...
Blog Blog
13th Oct 2010

Interflora Vs M&S on Google AdWords –Online Marketers will await outcome with bated breath

Flower retailer Interflora has begun legal action against Marks & Spencer for allegedly bidding on its brand name on Google Adwords. Were Interflora to win this battle, it would set a precedent, with a number of advertisers likely to follow suit.

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Adwords , brands , Google , and more...
Blog Blog
24th Sep 2010

Google’s new trademark policy will see advertising costs spiral, counterfeits rise, brand owners damaged

Last week Google announced it would be rolling out a new trademark policy in the UK (to replicate that of the US). This will have severe implications for advertisers, user experience and brand owners. Not only do brand owners now risk losing sales to unauthorised sellers and counterfeiters, they will see spiralling costs in their pay per click (PPC) campaigns.

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brands , and more...
Press Press
24th Sep 2010

Google’s new trademark policy will see advertising costs spiral, counterfeits rise, brand owners damaged

Last week Google announced it would be rolling out a new trademark policy in the UK (to replicate that of the US). Matthew Whiteway, Client Services Director at Greenlight, a specialist search and social marketing consulting and technology firm, says this will have severe implications for advert...

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Google , paid search , Retail , and more...
Press Press
02nd Sep 2010

New ASA regulations - a boon to victims of Google’s change in trademark stance

The Advertising Standards Authority (ASA) has announced it is extending its powers to cover all online marketing and advertising from March 1st 2011. Under the new regulations, the UK's independent watchdog, committed to maintaining high standards in advertising for the benefit of consumers, adv...

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Facebook , paid search , SEO , and more...
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