Blog Blog
29th Mar 2012

Is it worth bidding on generics?

The fact is your generic keywords will always be more expensive than your brand terms, as the space will always be more competitive with so many brands and resellers vying for the same audience. Unless your PPC strategy is heavily brand focussed, one would also expect there to be significantly more generic keywords then brand terms within the account.

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Analytics , paid search , PPC , and more...
Events
28th Mar 2012

Greenlight/Google Conference: The Buying Cycle

Greenlight/Google Conference: The Buying Cycle
Greenlight recently co-hosted a conference with Google titled, The Buying Cycle.
Watch the bite size chapters and hear what Greenlight and Google's experts have to say on the topics of Attribution, Bid Management, Google Wallet, Conversion, Online shopping and Demand Side Platforms (DSPs).

To view all of the bite size chapters, please click 'view more' below.

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Google , and more...
Blog Blog
28th Nov 2011

Google Product Ads

After a lengthy period of beta testing, Google has made Product Listing Ads widely available to advertisers in the UK. This new product ad format compliments the product ad extensions already available in AdWords. This new addition is likely to have a significant impact on the look, feel and dynamic of the search engine results pages (SERPs). Currently, few seem to be making use of this new functionality. However, in the run up to the festive season and beyond, advertisers in the retail space should wise up and get in on the game as quickly as they can.

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Google , PPC
Blog Blog
23rd Nov 2011

Role and Impact of Social Media

Google has long been the catalyst and evolution of search. However Google has come up against a fierce and game-changing competitor. The competition in question is not however a singular brand or company, it is a completely new marketing channel - social media. Rather than fight it, Google has embraced social media within its results pages, and for advertisers and marketers alike, it is important to fully understand the benefits and potential shortcomings of Google's "social extensions", namely Seller ratings, and Plus One.

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Adwords , Google , PPC , and more...
Blog Blog
20th Oct 2011

Google's Search SSL encryption – How online marketers can plug the “unknown” data gap

Google giveth and Google taketh away. No doubt having barely got over the excitement of multi-channel funnels in Google Analytics giving us easy data on how consumers engage with pay per click (PPC), search engine optimisation (SEO), Social, Email and Direct before finally buying, many online marketers will have read Google is about to throw a massive spanner in the works when it comes to accurate tracking of your SEO referrals.

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Google , PPC , and more...
Blog Blog
19th Oct 2011

Are your landing pages ready for Google’s Ad quality improvements?

Earlier this month, Google announced on its official blog (adwords.blogspot.com) that the ad quality would soon be changing to give the landing page more weighting when determining the Quality Score and Ad Rank i.e. ads with landing pages Google deems to be most relevant to a respective search query, will be able to rank higher for lower cost-per-click (CPC) bids. In August, the changes were tested in Brazil, Spain, Portugal and Spanish-speaking Latin America.

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Adwords , Google , PPC
Blog Blog
17th Oct 2011

Menswear still to make its mark online

The UK market for online fashion is expected to be worth £4.8bn by the end of 2011, according to market analyst Mintel. However, going by the latest independent analysis of online fashion-related search data, undertaken by Greenlight, menswear has quite some ground to make up. Greenlight's latest report 'Fashion - Issue 10', reveals that of the 1.1 million fashion-related searches conducted on Google UK in July, almost 50 per cent of terms related to womenswear compared to just 16 per cent for menswear.

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Facebook , Fashion , Google , PPC , and more...
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