Blog Blog
03rd May 2012

Product Listing Ads – Best practices and tips for new users

In Q4 2011, Google’s Product Listing Ads (PLAs) – a new type of search ad offering, which enjoyed great success in the US, became available in the UK amid huge excitement. PLAs are effective in delivering both a strong click through rate (CTR) and conversion rate (CR). Here are our best practice tips for new PLA users.

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Google , paid search , CTR
Blog Blog
30th Apr 2012

Should we bother with Facebook Advertising if 44% of us would never click on a sponsored ad?

Following on from Andreas Pouros’ blog, I take one of his closing points: “The good news for Facebook is that it could capture around 22% of that search market by barely breaking a sweat”. Although tiny when compared to Google’s 87% share [Source: Greenlight - Search and Social Survey 2011/2012], the opportunity still presents a greater share when compared to the other big players in the market (Yahoo, Bing etc).

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Adwords , Bing , and more...
Blog Blog
11th Apr 2012

Amazon’s ‘Kindle’ and RIM’s ‘Blackberry’ attracting more searches than Apple’s ‘iPhone 4s’

Over 13 million UK searches were conducted online for consumer electronics in February with Amazon’s ‘Kindle’ and Research In Motion’s ‘Blackberry’ attracting more queries than those for Apple ‘iPhone 4s’, according to Greenlight's latest independent research. Although not on the market yet, there were 450,000 searches for the term ‘iPhone 5’ compared to 368,000 for ‘iPhone 4s’.

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Brown Goods , Google , and more...
Press Press
11th Apr 2012

More searches for 'Kindle' and 'Blackberry' than ' iPhone 4s'

Greenlight's latest independent research covering search in the Brown Goods sector reveals UK searches for Apple's 'iPhone 4' in February lagged behind those for Amazon's 'Kindle' and RIM's 'Blackberry'.

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Brown Goods , Google , and more...
Blog Blog
11th Apr 2012

Consumer searches for White Goods show signs of being static

UK online searches for cooking, refrigeration, and dishwasher and laundry products seem to have remained static going by Greenlight's latest quarterly research. It shows queries for white goods products totalled 1 million in February - little rise on November 2011’s 957,000 or those of August 2011 which also stood at 1 million.

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brands , paid search , Retail , and more...
Press Press
11th Apr 2012

No rise in consumer searches for White Goods

Greenlight's latest quarterly research shows UK searches for white goods products totalled 1 million in February, showing little rise on November 2011’s 957,000 or of those of August 2011 which also stood at 1 million.

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brands , paid search , Retail , and more...
Press Press
04th Apr 2012

UK-Searches for hotels in short and long haul destinations way below domestic levels

The great Easter getaway is pretty much here. News reports indicate over 370,000 passengers are expected to leave Heathrow Airport between Good Friday and Easter Monday, and 200,000 will pass through Gatwick. However, on the accommodation front, Greenlight's latest report covering search in the hotels sector throws up some interesting findings with regards to zones that pulled in the most number of hotel-related queries. Its more home than away!

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flights , Holidays , Hotels , and more...
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