Blog Blog
22nd Mar 2012

Greenlight Research - Grocery retailers having impact on traditional high street providers for loans, online

The latest quarterly research from Greenlight covering the Retail Banking sector, reveals that the majority of UK online consumer searches for retail banking-related products in January pertained to loans, with grocery retailers taking two of the top three spots in terms of visibility for loan-related products.

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finance , Google , and more...
Blog Blog
01st Oct 2010

Google Instant’s ‘blue arrow’ could see clicks stolen from natural results

This morning, Greenlight observed that Google has introduced keyboard navigation into its Google Instant search results. The first result in the search engine results pages (SERPs) now has a blue arrow next to it. Were this to remain permanent, it could actually prove to be yet another Google feature that would be a hindrance to search marketers.

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Google , Natural search , and more...
Blog Blog
09th Feb 2010

Greenlight reveals its top 10 predictions for Natural and Paid Search in 2010

As we head into 2010 the big question is what will the year ahead deliver for search marketing. In its 'Year in Review Briefing', Greenlight, the UK's leading independent search marketing agency, provides a summary of developments in natural and paid search.

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Bing , Google , Microsoft , and more...
Blog Blog
20th Jan 2010

4% of websites have page load speeds detrimental to their search marketing efforts

In a sample study of 100 of the UK's most popular websites, Greenlight determined that 4% of them had page load speeds slower than the acceptable threshold set by Google, beyond which the advertiser may see increased click costs.

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Google , Natural search , and more...
Blog Blog
14th Aug 2009

Brand Update Part 3 – Domain Authority

So far in this series I've talked about how search demand for a brand might impact on its rankings, and about TrustRank, a link analysis algorithm that seems to be at least partially responsible for the changes in rankings we've seen since Vince, or "the brand update". TrustRank itself is par...

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Google , Holidays , Insurance , and more...
Blog Blog
09th May 2009

Musings on customised / personalised search engine results.

The idea of 1 set of keyword specific search results for all, has always been considered something of an old school way of search engines doing things, although in the light of anything better it was the best thing to be had, and arguably Google have given it the best stab possible.

As an improve...

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Natural search
Blog Blog
07th May 2009

Greenlight study identifies most visible flight brands in natural search

New research, conducted by Greenlight, has revealed cheapflights.co.uk as the most visible website and monarch.co.uk the most visible airline in Google natural search results, based on average monthly data gathered in March 2009.

 

Our study analysed 3200 generic and destination specific ke...

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flights , Google , and more...