Press Press
30th Mar 2012

Greenlight Academy Announces Search and Social Media Training Courses for 2012

Greenlight Academy, the training division of leading independent digital marketing agency Greenlight, has released its 2012 schedule of Search and Social Media courses, all of which are now open for registration online.

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Copywriting , and more...
Blog Blog
20th Jan 2012

2012: The Year of Social Link Building

What users search for can tell search engines about the strength of a brand, because the strength of a brand directly influences those searches. So here’s my prediction: next year, the confluence of user signals influencing search engines’ perception of brand strength, and everyone being on the “social media helps us build links” band wagon, will make 2012 The Year of Social Link Building.

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Algorithm , Google , and more...
Press Press
16th Jan 2012

Google tipped to overtake Yahoo to become king of display advertising in 2012

Greenlight, expects search giant Google to overtake Yahoo and become king of display advertising by the end of the year. Greenlight also predicts 2012 will be will be the year of social link building and that social media sites will take on a multi-faceted identity. These alongside others from Yahoo, Google and Microsoft, are some of the firm’s predictions in the latest quarterly edition of Greenlight’s monthly magazine which accompanies Greenlight’s independent research.

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Display Advertising , and more...
Press Press
12th Jan 2012

Google integration of Google+ into search results - 'Social Search' finally here

Google has revealed it will imminently be integrating Google+ into its search results, to deliver search results that better reflect user preferences and also incorporate content shared by people in their respective Google+ Circles. This is a major change to how Google’s search results are assembled and something brands and business with an online presence cannot afford to ignore. Moreover, with soon to be released research from Greenlight indicating Facebook could potentially capture 22 per cent of the global search market were it to launch its own search engine tomorrow, this move by Google has not come a minute too soon.

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brands , Facebook , Google , and more...
Press Press
15th Sep 2011

Fashion Union appoints Greenlight to its integrated search account

Fashion Union has appointed leading search and social marketing agency, Greenlight, to scale up its integrated search activity as it sets its sights on becoming the UK’s leading fashion e-tailer.

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Fashion , Link Building , and more...
Blog Blog
17th Aug 2011

Google Mega Sitelinks Live

Mega sitelinks, jumbo sitelinks, super sitelinks.

Call them what you will, the test that Google has been running for a week or so on expanded sitelinks appears to have gone live.

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Google , Link Building , SEO
Blog Blog
13th Jul 2011

Is Google+ the Beginning of the End for Social Influence Services like Klout and Peer Index?

Google+ introduces some fundamental shifts in the way users engage with social media. The best part is that they are hidden under one of the smoothest and easiest to use UIs I have seen in a while. There's an established order to a mass chaos of messages (circles), topical analysis (spark) and the ability to collaborate through text and video (huddle). While these features are downright cool, they are not the heart of this post. Instead, I'd like to discuss the bigger picture - what these features really stack up to. One small, but massively inventive feature is the launch of verified authors Google+ profiles within Google SERPS.

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Analytics , Google , and more...
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