Press Press
04th Apr 2012

UK-Searches for hotels in short and long haul destinations way below domestic levels

The great Easter getaway is pretty much here. News reports indicate over 370,000 passengers are expected to leave Heathrow Airport between Good Friday and Easter Monday, and 200,000 will pass through Gatwick. However, on the accommodation front, Greenlight's latest report covering search in the hotels sector throws up some interesting findings with regards to zones that pulled in the most number of hotel-related queries. Its more home than away!

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flights , Holidays , Hotels , and more...
Blog Blog
04th Apr 2012

Greenlight Research-UK: More than twice as many searches made for Hotels at home than abroad

Airports are braced for the Easter holiday rush as folk head home or take a flight of fancy elsewhere. More than 370,000 passengers are expected to leave Heathrow Airport between Good Friday and Easter Monday, and 200,000 will pass through Gatwick – all of which surely bodes well for the hotel trade. In fact, Greenlight's latest independent research covering the hotel sector, found that in January, the number of hotel-related searches made online by UK searchers totalled 2 million. Interestingly however, the majority of their hotel queries pertained to the UK.

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flights , Holidays , Hotels , and more...
Blog Blog
28th Mar 2012

Greenlight Research - UK: Holiday searches up 42% with North America making the greatest gains

Searches for holidays online in January were up a massive 42% on November 2011 levels, according to the latest quarterly research from Greenlight covering consumer search behaviour in the holiday sector. This may in part, perhaps, have been driven by savvy consumers looking to book holidays early and additionally pre-empting last week’s budget announcement in which Chancellor George Osborne confirmed the double inflationary increase in Air Passenger Duty (APD) to all destinations commencing 1 April 2012.

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brands , flights , Google , and more...
Press Press
28th Mar 2012

Holiday searches up 42% with North America making the greatest gains

Searches for holidays online in January were up a massive 42% on November 2011 levels, according to the latest quarterly research from Greenlight .

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Car Hire , flights , Google , and more...
Holidays Holidays
07th Mar 2012

Holidays Sector Report, Issue 12, January 2012

A 360˚ analysis of the most important search terms, trends and benchmarking data for holiday providers. This report provides an exclusive snapshot of the online search and social media market for your sector right now. From the size of your potential audience to the top performing companies, it’s all here.

Product focus: generic keywords, short haul destinations and long haul destinations.

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Holidays , paid search , SEO , and more...
Blog Blog
30th Jan 2012

Greenlight Research - Searches for holidays to Africa overtake North America and close gap with Europe

Online holiday searches totalled 3.1 million at the latter end of 2011 and the African continent saw a surge of queries far exceeding those for the Caribbean, Far East or South East Asia, according to leading digital marketing agency, Greenlight’s latest report ‘Holidays Issue 11’.

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Holidays , paid search , SEO , and more...
Press Press
30th Jan 2012

Searches for holidays to Africa overtake North America and close gap with Europe

Online holiday searches totalled 3.1 million at the latter end of 2011 and the African continent saw a surge of queries far exceeding those for the Caribbean, Far East or South East Asia, according to leading digital marketing agency, Greenlight’s latest report ‘Holidays Issue 11’.

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Holidays , paid search , SEO , and more...
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