Press Press
11th May 2012

Google and Facebook will both be front and centre in 'social search'

Findings from a Greenlight survey indicate Google+ might be more successful than most have initially speculated and that Facebook could potentially capture close to a quarter of the search market globally were it to launch a search engine of its own tomorrow. This market share would make Facebook the second most utilised search engine in every major market except for China, Japan, and Russia, where it would occupy an uncontested third place.

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Bing , brands , Facebook , Google , and more...
Blog Blog
03rd May 2012

Product Listing Ads – Best practices and tips for new users

In Q4 2011, Google’s Product Listing Ads (PLAs) – a new type of search ad offering, which enjoyed great success in the US, became available in the UK amid huge excitement. PLAs are effective in delivering both a strong click through rate (CTR) and conversion rate (CR). Here are our best practice tips for new PLA users.

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Google , paid search , CTR
Blog Blog
30th Apr 2012

Should we bother with Facebook Advertising if 44% of us would never click on a sponsored ad?

Following on from Andreas Pouros’ blog, I take one of his closing points: “The good news for Facebook is that it could capture around 22% of that search market by barely breaking a sweat”. Although tiny when compared to Google’s 87% share [Source: Greenlight - Search and Social Survey 2011/2012], the opportunity still presents a greater share when compared to the other big players in the market (Yahoo, Bing etc).

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Adwords , Bing , and more...
Blog Blog
27th Apr 2012

Google’s own social endeavours with Google+ might be more successful than most have initially speculated

Google and Facebook will both be front and centre in ‘social search’. So it won’t be enough for sites to simply be relevant. They will also need to demonstrate qualities that attract social validation and promotion.

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Adwords , Bing , Facebook , and more...
Blog Blog
11th Apr 2012

Amazon’s ‘Kindle’ and RIM’s ‘Blackberry’ attracting more searches than Apple’s ‘iPhone 4s’

Over 13 million UK searches were conducted online for consumer electronics in February with Amazon’s ‘Kindle’ and Research In Motion’s ‘Blackberry’ attracting more queries than those for Apple ‘iPhone 4s’, according to Greenlight's latest independent research. Although not on the market yet, there were 450,000 searches for the term ‘iPhone 5’ compared to 368,000 for ‘iPhone 4s’.

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Brown Goods , Google , and more...
Press Press
11th Apr 2012

More searches for 'Kindle' and 'Blackberry' than ' iPhone 4s'

Greenlight's latest independent research covering search in the Brown Goods sector reveals UK searches for Apple's 'iPhone 4' in February lagged behind those for Amazon's 'Kindle' and RIM's 'Blackberry'.

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Brown Goods , Google , and more...
Press Press
02nd Apr 2012

Almost 2 million searches for insurance products online, 62% for car insurance

UK consumers conducted over 1.9 million searches for insurance products online in January, 1.2 million (62 %) of which pertained to car insurance. By comparison, travel insurance and home insurance attracted a mere 25 % and 13% share, respectively.

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finance , Google , Insurance , and more...
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