Press Press
11th May 2012

Google and Facebook will both be front and centre in 'social search'

Findings from a Greenlight survey indicate Google+ might be more successful than most have initially speculated and that Facebook could potentially capture close to a quarter of the search market globally were it to launch a search engine of its own tomorrow. This market share would make Facebook the second most utilised search engine in every major market except for China, Japan, and Russia, where it would occupy an uncontested third place.

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Bing , brands , Facebook , Google , and more...
Blog Blog
27th Apr 2012

Google’s own social endeavours with Google+ might be more successful than most have initially speculated

Google and Facebook will both be front and centre in ‘social search’. So it won’t be enough for sites to simply be relevant. They will also need to demonstrate qualities that attract social validation and promotion.

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Adwords , Bing , Facebook , and more...
Blog Blog
10th Feb 2012

Google+ is pushing hard

Contrary to popular opinion, G+ does not represent a frantic attempt to develop a "social Google" but rather a natural business opportunity it couldn't avoid but pursue. The web - as a transposition of the 'real world' - has evolved towards a system of social interaction, expanding to accommodate the unavoidable need to find multiple ways of sharing experiences. As Google is at the heart of most of web users' online experience, this move looks like the natural evolution and adaptation towards a new structure. Whether or not Google+ might or might not be successful as a social network, brands should subscribe to and be part of it.

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Google , SEO , social media , and more...