Press Press
11th May 2012

Google and Facebook will both be front and centre in 'social search'

Findings from a Greenlight survey indicate Google+ might be more successful than most have initially speculated and that Facebook could potentially capture close to a quarter of the search market globally were it to launch a search engine of its own tomorrow. This market share would make Facebook the second most utilised search engine in every major market except for China, Japan, and Russia, where it would occupy an uncontested third place.

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Bing , brands , Facebook , Google , and more...
Blog Blog
30th Apr 2012

Should we bother with Facebook Advertising if 44% of us would never click on a sponsored ad?

Following on from Andreas Pouros’ blog, I take one of his closing points: “The good news for Facebook is that it could capture around 22% of that search market by barely breaking a sweat”. Although tiny when compared to Google’s 87% share [Source: Greenlight - Search and Social Survey 2011/2012], the opportunity still presents a greater share when compared to the other big players in the market (Yahoo, Bing etc).

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Adwords , Bing , and more...
Blog Blog
27th Apr 2012

Google’s own social endeavours with Google+ might be more successful than most have initially speculated

Google and Facebook will both be front and centre in ‘social search’. So it won’t be enough for sites to simply be relevant. They will also need to demonstrate qualities that attract social validation and promotion.

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Adwords , Bing , Facebook , and more...
Press Press
21st Feb 2012

Brands, get ‘pinned’ for profit with Pinterest

Brands take note. Pinterest is showing all the right signs of becoming a mainstream player on the Social Media front. “Pinterest - Best Practice Guide”, by Greenlight, spells out why this matters. Brands serious about leveraging this medium to boost revenues from online and mobile channels are advised to get themselves firmly ‘pinned’ to the Pinterest ‘board’ as opposed to hanging on its fringes.

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brands , Facebook , Retail , and more...
Blog Blog
26th Jan 2012

What impact could Facebook make in search?

With recent news that Google is more forcefully entering the social realm by integrating Google+ into its results, what about Facebook? What impact could it make in search?
Research conducted by Greenlight found that 50% of Google users have clicked on a sponsored listing in Google at least once and equally, 50% of Facebook users have engaged with Facebook advertising to the same extent.

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Facebook , Google , and more...
Blog Blog
16th Jan 2012

Predictions of a multi-faceted identity for Social Media in 2012

It seems when looking generally at the social media landscape there are a lot of things developing, but nothing that jumps out as the next big thing. Some clever things like relocation and augmented reality are still struggling to gain the full respect of the tech community let alone the general public. This has led me to much head scratching, deep thoughts of the Jack Handey persuasion, and hours trolling blogs for some much needed persuasion/inspiration.

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Facebook , Google , and more...
Press Press
12th Jan 2012

Google integration of Google+ into search results - 'Social Search' finally here

Google has revealed it will imminently be integrating Google+ into its search results, to deliver search results that better reflect user preferences and also incorporate content shared by people in their respective Google+ Circles. This is a major change to how Google’s search results are assembled and something brands and business with an online presence cannot afford to ignore. Moreover, with soon to be released research from Greenlight indicating Facebook could potentially capture 22 per cent of the global search market were it to launch its own search engine tomorrow, this move by Google has not come a minute too soon.

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brands , Facebook , Google , and more...
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