Blog Blog
03rd May 2012

Product Listing Ads – Best practices and tips for new users

In Q4 2011, Google’s Product Listing Ads (PLAs) – a new type of search ad offering, which enjoyed great success in the US, became available in the UK amid huge excitement. PLAs are effective in delivering both a strong click through rate (CTR) and conversion rate (CR). Here are our best practice tips for new PLA users.

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Google , paid search , CTR
Blog Blog
30th Apr 2012

Should we bother with Facebook Advertising if 44% of us would never click on a sponsored ad?

Following on from Andreas Pouros’ blog, I take one of his closing points: “The good news for Facebook is that it could capture around 22% of that search market by barely breaking a sweat”. Although tiny when compared to Google’s 87% share [Source: Greenlight - Search and Social Survey 2011/2012], the opportunity still presents a greater share when compared to the other big players in the market (Yahoo, Bing etc).

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Adwords , Bing , and more...
Blog Blog
29th Mar 2012

Is it worth bidding on generics?

The fact is your generic keywords will always be more expensive than your brand terms, as the space will always be more competitive with so many brands and resellers vying for the same audience. Unless your PPC strategy is heavily brand focussed, one would also expect there to be significantly more generic keywords then brand terms within the account.

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Analytics , paid search , PPC , and more...
Press Press
08th Feb 2012

Google’s new privacy policy – Likely the most transparent it has been from a search engine optimisation perspective

Scheduled to come into effect on March 1, Google’s much publicised new Privacy Policy and terms, which it says will give users better search results, ads and improve their experience overall, have come under scrutiny from the European Union’s (EU) data protection authorities. They have asked for rollout to be delayed in order to fully verify the terms are not in breach of EU data protection laws. From a search engine optimisation (SEO) perspective, Adam Bunn, SEO director at Greenlight, says this likely is the most transparent Google has ever been about how it utilises consumer click through rate (CTR) data in its algorithm. It gives credence to conclusions Greenlight drew from its own research last year which, in Greenlight’s view, showed Google was already doing exactly this.

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Algorithm , Google , pagerank , and more...
Blog Blog
06th Feb 2012

Google’s new privacy policy confirms CTR use in algorithm

Scheduled to come into effect on March 1, Google’s much publicised new Privacy Policy and terms, which it says will give users better search results, ads and improve their experience overall, have come under scrutiny from the European Union’s (EU) data protection authorities. They have asked for rollout to be delayed in order to fully verify the terms are not in breach of EU data protection laws.

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Algorithm , Analytics , Google , and more...