Blog Blog
15th May 2012

Social Olympics: Are Non-Brand Sponsors Enjoying All the Glory?

Social Olympics: Are Non-Brand Sponsors Enjoying All the Glory?
We're using our own social media framework to study conversations about Olympic sponsorship, paying special attention to brands Adidas and Cadbury, to assess whether the Olympics are beneficial to the brands, and to what degree social media is driving those benefits. We're two weeks in. So who's ahead in the race for brand gold?

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brands , Retail , social media
Press Press
11th May 2012

Google and Facebook will both be front and centre in 'social search'

Findings from a Greenlight survey indicate Google+ might be more successful than most have initially speculated and that Facebook could potentially capture close to a quarter of the search market globally were it to launch a search engine of its own tomorrow. This market share would make Facebook the second most utilised search engine in every major market except for China, Japan, and Russia, where it would occupy an uncontested third place.

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Bing , brands , Facebook , Google , and more...
Blog Blog
01st May 2012

Social Olympics - A Greenlight Research Project

Social Olympics - A Greenlight Research Project
Leading up to the Olympics, Greenlight is undertaking research into how well the Olympics is working for the brands that sponsor it. We will use our own social media framework to assess whether the Olympics are beneficial to the brands, and to what degree social media is driving those benefits. We will look closely at Adidas and Cadbury as case studies, plus investigate the wider story of Olympic sponsorship on the whole.Today, the story begins.

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brands , and more...
Blog Blog
11th Apr 2012

Consumer searches for White Goods show signs of being static

UK online searches for cooking, refrigeration, and dishwasher and laundry products seem to have remained static going by Greenlight's latest quarterly research. It shows queries for white goods products totalled 1 million in February - little rise on November 2011’s 957,000 or those of August 2011 which also stood at 1 million.

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brands , paid search , Retail , and more...
Press Press
11th Apr 2012

No rise in consumer searches for White Goods

Greenlight's latest quarterly research shows UK searches for white goods products totalled 1 million in February, showing little rise on November 2011’s 957,000 or of those of August 2011 which also stood at 1 million.

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brands , paid search , Retail , and more...
Blog Blog
30th Mar 2012

Online Marketing – When the digital cookie crumbles

Online Marketing – When the digital cookie crumbles
Browser ‘cookies’ are the life blood of online marketing. They tells us where our site traffic comes from, in what quantities and what it does when it gets there. But the humble Cookie is under threat from many angles. Come May 26 2012, European privacy laws come into force. All UK websites must offer users opt-in consent tools to allow cookies to pass information about browsing activities to 3rd parties. So here's our brief, easy to read slide pack, giving an overview and highlighting options.

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brands , Google , paid search , and more...
Blog Blog
28th Mar 2012

Greenlight Research - UK: Holiday searches up 42% with North America making the greatest gains

Searches for holidays online in January were up a massive 42% on November 2011 levels, according to the latest quarterly research from Greenlight covering consumer search behaviour in the holiday sector. This may in part, perhaps, have been driven by savvy consumers looking to book holidays early and additionally pre-empting last week’s budget announcement in which Chancellor George Osborne confirmed the double inflationary increase in Air Passenger Duty (APD) to all destinations commencing 1 April 2012.

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brands , flights , Google , and more...
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