Events
30th Mar 2012

Digital marketing - when the digital cookie crumbles

Digital marketing - when the digital cookie crumbles

Browser 'cookies' are the life blood of online marketing. They tells us where our site traffic comes from, in what quantities and what it does when it gets there. But the humble Cookie is under threat from many angles. Come May 26 2012, European privacy laws come into force. All UK websites must...

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Analytics , Google , and more...
Blog Blog
29th Mar 2012

Is it worth bidding on generics?

The fact is your generic keywords will always be more expensive than your brand terms, as the space will always be more competitive with so many brands and resellers vying for the same audience. Unless your PPC strategy is heavily brand focussed, one would also expect there to be significantly more generic keywords then brand terms within the account.

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Analytics , paid search , PPC , and more...
Blog Blog
06th Feb 2012

Google’s new privacy policy confirms CTR use in algorithm

Scheduled to come into effect on March 1, Google’s much publicised new Privacy Policy and terms, which it says will give users better search results, ads and improve their experience overall, have come under scrutiny from the European Union’s (EU) data protection authorities. They have asked for rollout to be delayed in order to fully verify the terms are not in breach of EU data protection laws.

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Algorithm , Analytics , Google , and more...
Blog Blog
13th Jul 2011

Is Google+ the Beginning of the End for Social Influence Services like Klout and Peer Index?

Google+ introduces some fundamental shifts in the way users engage with social media. The best part is that they are hidden under one of the smoothest and easiest to use UIs I have seen in a while. There's an established order to a mass chaos of messages (circles), topical analysis (spark) and the ability to collaborate through text and video (huddle). While these features are downright cool, they are not the heart of this post. Instead, I'd like to discuss the bigger picture - what these features really stack up to. One small, but massively inventive feature is the launch of verified authors Google+ profiles within Google SERPS.

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Analytics , Google , and more...
Blog Blog
21st Apr 2011

Royal Wedding generating one mention every ten seconds, online

Within the last seven days, online media – including news sites, blogs, forums, Twitter and Facebook, has seen an accelerated flurry of ‘noise’ around the Royal Wedding. Data compiled by leading independent search marketing specialist and technology firm Greenlight, reveals it has risen a staggering 700% on March levels. Currently, there’s an average of 9,000 posts a day on online media relating to the Royal Wedding. Internationally, those excited by it outweigh “haters” by 6:1.

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Analytics , Facebook , and more...
Press Press
14th Apr 2011

Greenlight's research reveals well known news sites are early winners with Google’s Panda update

Early data from leading independent search marketing specialist and technology firm Greenlight, reveals big winners and losers, visibility-wise, from Google’s Panda algorithm update – designed to improve Google’s ability to detect and devalue “low quality content”, which it has now rolled out across all English lang

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Analytics , Google , and more...
Blog Blog
13th Apr 2011

Google Panda, Part 2 - Winners & Losers

Part 1 of this post discussed the fact that Panda is now live in the UK, and talked about what Panda actually is. Now we get to the exciting part... which sites are the big winners and losers from the algorithm update?

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Algorithm , Analytics , Google , and more...
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