Blog Blog
30th Apr 2012

Should we bother with Facebook Advertising if 44% of us would never click on a sponsored ad?

Following on from Andreas Pouros’ blog, I take one of his closing points: “The good news for Facebook is that it could capture around 22% of that search market by barely breaking a sweat”. Although tiny when compared to Google’s 87% share [Source: Greenlight - Search and Social Survey 2011/2012], the opportunity still presents a greater share when compared to the other big players in the market (Yahoo, Bing etc).

View the blog post »

Adwords , Bing , and more...
Blog Blog
27th Apr 2012

Google’s own social endeavours with Google+ might be more successful than most have initially speculated

Google and Facebook will both be front and centre in ‘social search’. So it won’t be enough for sites to simply be relevant. They will also need to demonstrate qualities that attract social validation and promotion.

View the blog post »

Adwords , Bing , Facebook , and more...
Blog Blog
17th Jan 2012

Google will overtake Yahoo to become king of display advertising in 2012

2011 has been a busy year for the Search industry with Google acquiring Invite Media and Teracent. As we head into 2012, Google is about to officially launch its DoubleClick Search V3 platform - DS3 - a bid management programme which will combine Yahoo and MSN into an AdWords type interface, and significantly invest in the Double Click platform, specifically Double Click for Advertisers (DFA) and the Exchange. As advertisers will we really need to invest elsewhere when Google could potentially provide it all?

View the blog post »

Adwords , and more...
Blog Blog
23rd Nov 2011

Role and Impact of Social Media

Google has long been the catalyst and evolution of search. However Google has come up against a fierce and game-changing competitor. The competition in question is not however a singular brand or company, it is a completely new marketing channel - social media. Rather than fight it, Google has embraced social media within its results pages, and for advertisers and marketers alike, it is important to fully understand the benefits and potential shortcomings of Google's "social extensions", namely Seller ratings, and Plus One.

View the blog post »

Adwords , Google , PPC , and more...
Blog Blog
25th Oct 2011

Google’s Dynamic Search Ads - Good but not Great (yet)

“16% of all search queries that happen on Google every day have never been searched for before”, so says Google. A bit of a shocking statement, one which stokes the idea that no matter how comprehensive your AdWords accounts, you will always continue to miss vital search terms. Google followed this up with the launch of its new feature for Adwords, ‘Dynamic Search Ads,’ which would appear to be a step in the right direction towards uncovering some of these search terms.

View the blog post »

Adwords , Google , paid search
Blog Blog
19th Oct 2011

Are your landing pages ready for Google’s Ad quality improvements?

Earlier this month, Google announced on its official blog (adwords.blogspot.com) that the ad quality would soon be changing to give the landing page more weighting when determining the Quality Score and Ad Rank i.e. ads with landing pages Google deems to be most relevant to a respective search query, will be able to rank higher for lower cost-per-click (CPC) bids. In August, the changes were tested in Brazil, Spain, Portugal and Spanish-speaking Latin America.

View the blog post »

Adwords , Google , PPC
Blog Blog
26th Sep 2011

Display Wars - a few battles may be over but the war for Display rages on

With the battle between the big three growing ever more intense with the news in May 2011 that Google, already dominating the Search space, had outrun Yahoo in what was the latter's final bastion, Display advertising, can the Search Alliance pick itself up, dust itself off and fight the battle now on two fronts?

View the blog post »

Adwords , and more...
More...