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Whitepapers
Search and Social Media Survey 2011/2012
Greenlight’s global “Search & Social Survey (2011-2012)” asked 500 people – from students, law enforcement professionals, medical staff, accountants, lawyers to the unemployed, how they engage with online advertising, search engines, and social networks, in order to glean insight into how...
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Event
Greenlight/Google Conference: The Buying Cycle
Greenlight recently co-hosted a conference with Google titled, The Buying Cycle. Watch the bite size chapters and hear what Greenlight and Google's experts have to say on the topics of Attribution, Bid Management, Google Wallet, Conversion, Online shopping and Demand Side Platforms...
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Webinar
Greenlight's SEO & PPC 101 Webinar
This webinar offers marketing and web professionals a complete overview of both natural and paid search marketing and demonstrates how these channels can help your business attract more customers online. Starting with the basics (How search engines work) we'll walk you through all the...
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Blog
Social Olympics: Are Non-Brand Sponsors Enjoying All the Glory?
We're using our own social media framework to study conversations about Olympic sponsorship, paying special attention to brands Adidas and Cadbury, to assess whether the Olympics are beneficial to the brands, and to what degree social media is driving those benefits. We're two weeks in. So...
Gaming Sector Report, Issue 9, October 2011
Product focus: casino, bingo, poker and sports betting.
Web Hosting Sector Report, Issue 6, September 2011
Product focus: dedicated hosting, domain name registration, email hosting and web hosting.
Real Estate Sector Report, Issue 5, February 2011
Report focus: generic lettings keywords, generic sales keywords, lettings by location and sales by location.
Legal Sector Report, Issue 5, February 2011
Report focus: generic keywords, business law, family law, finance law
and negligence.
Car Hire Sector Report, Issue 8, January 2011
Product focus: generic terms, domestic and worldwide destinations.
Trading Sector Report, Issue 5, January 2011
Product focus: CFDs (Contracts for Difference), spread betting and stock trading.
Recruitment Sector Report, Issue 5, December 2010
Sector report focus: generic keywords, job-specific keywords, location-specific keywords.
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