Interflora Vs M&S on Google AdWords – Online Marketers will await outcome with baited breath

Flower retailer Interflora has begun legal action against Marks & Spencer for allegedly bidding on its brand name on Google Adwords. Were Interflora to win this battle, it would set a precedent, with a number of advertisers likely to follow suit. Online marketers meanwhile will be waiting with baited breath. A ruling in favour of Interflora could see them frantically having to review their AdWords accounts. Read more here.

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