Greenlight appointed to manage Search Marketing for Thomas Cook UK & Ireland’s travel portfolio

London, 30 March, 2010 - Leading travel company Thomas Cook UK & Ireland, has appointed award-winning independent specialist SEO and PPC consulting and technology firm Greenlight, to handle its SEO strategy.

Greenlight will manage Thomas Cook UK & Ireland's search engine optimisation (SEO) marketing efforts - from strategic planning and development right through to implementation, to achieve Thomas Cook UK & Ireland's online marketing objectives.

"We wanted an agency that would be the guardian of our SEO strategy", says David Hilton, Deputy Director of eCommerce at Thomas Cook UK & Ireland. "Greenlight offers a range of high quality services and its strength of proprietary technologies are well reputed. The firm is trusted and highly regarded for its ability to achieve and deliver outstanding results."

Andreas Pouros, chief operating officer at Greenlight added:

"SEO is clearly a key element of Thomas Cook's online strategies. We're delighted to be working with Thomas Cook to help make natural search account for more website traffic. It's an exciting opportunity and we are looking forward to helping Thomas Cook achieve its business objectives."

To arrange an interview or for further information please contact:

Krishna Rao
T: +44 (0)20 7326 6232
E: krishna.rao@greenlightdigital.com

About Greenlight

Greenlight is a leading independent digital marketing firm, the largest of its kind in Europe and the fastest growing. With over 100 blue-chip clients including Santander, New Look, Sky and ghd, Greenlight is a leader in the digital marketing space, and is recognized worldwide for its commitment to delivering record ROI for its clients and investing in the future.

Greenlight is considered the premier thought leader in the sector, publishing widely read industry reports, original research, speaking at trade events, and delivering a highly respected digital marketing training programme via the Greenlight Academy. Founded in 2001, Greenlight is headquartered in London, with offices in New York.