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Whitepapers
Search and Social Media Survey 2011/2012
Greenlight’s global “Search & Social Survey (2011-2012)” asked 500 people – from students, law enforcement professionals, medical staff, accountants, lawyers to the unemployed, how they engage with online advertising, search engines, and social networks, in order to glean insight into how...
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Event
Greenlight/Google Conference: The Buying Cycle
Greenlight recently co-hosted a conference with Google titled, The Buying Cycle. Watch the bite size chapters and hear what Greenlight and Google's experts have to say on the topics of Attribution, Bid Management, Google Wallet, Conversion, Online shopping and Demand Side Platforms...
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Webinar
Greenlight's SEO & PPC 101 Webinar
This webinar offers marketing and web professionals a complete overview of both natural and paid search marketing and demonstrates how these channels can help your business attract more customers online. Starting with the basics (How search engines work) we'll walk you through all the...
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Blog
Social Olympics: Are Non-Brand Sponsors Enjoying All the Glory?
We're using our own social media framework to study conversations about Olympic sponsorship, paying special attention to brands Adidas and Cadbury, to assess whether the Olympics are beneficial to the brands, and to what degree social media is driving those benefits. We're two weeks in. So...
Blog
Google’s quitting China spells loss of advertising dollars and greater dependency on foreign operators
Blog
Hold the front page....Man has turkey sandwich!
Google released real-time search this week, incorporating Twitter and kin. So we at Greenlight took it for a road test. We evaluated what the pros and cons are for users and for marketers. Amidst all the hype, I can't help feeling the usefulness of the results seems to range from the incon...
Blog
Search wars - Round 2?
Is Microsoft's launch strategy for its new search engine 'Bing' going to allow it to encroach on Google's market share? That's the big question. Rumour has it that Microsoft has $100m for its marketing campaign, but Comscore stats for the last 6 months in the US, show market share as being larg...
Blog
Greenlight scoops another IDM award!
I'm very proud to announce that Greenlight's paid search expertise and creativity have been recognised nationally for our work with Radisson Edwardian! Last Thursday I attended the IDM gala dinner at the Royal Garden Hotel in Kensington and was delighted to receive our award in the digital categ...
Blog
Farecast could be Bing's best point of leverage
I've always liked the Farecast interface. It gives that feeling of true flexibility of refining your choices without you having to keep going back and endlessly redo your searches.
It is one of those few great examples of professional and expert power, put in the hands of the consumer by new web ...
Blog
If it looks like Google, it must be Google, and therefore we're ok with it!
Fascinating and slightly intimidating research reported in Adage this week about internal research at Google, which suggests that as long as you badge it Google, user perception and preference on search results goes up, even if it's not Google's results.
The research which took search results...
Blog
Musings on customised / personalised search engine results.
The idea of 1 set of keyword specific search results for all, has always been considered something of an old school way of search engines doing things, although in the light of anything better it was the best thing to be had, and arguably Google have given it the best stab possible.
As an improve...
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