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Whitepapers
Search and Social Media Survey 2011/2012
Greenlight’s global “Search & Social Survey (2011-2012)” asked 500 people – from students, law enforcement professionals, medical staff, accountants, lawyers to the unemployed, how they engage with online advertising, search engines, and social networks, in order to glean insight into how...
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Event
Greenlight/Google Conference: The Buying Cycle
Greenlight recently co-hosted a conference with Google titled, The Buying Cycle. Watch the bite size chapters and hear what Greenlight and Google's experts have to say on the topics of Attribution, Bid Management, Google Wallet, Conversion, Online shopping and Demand Side Platforms...
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Webinar
Greenlight's SEO & PPC 101 Webinar
This webinar offers marketing and web professionals a complete overview of both natural and paid search marketing and demonstrates how these channels can help your business attract more customers online. Starting with the basics (How search engines work) we'll walk you through all the...
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Blog
Social Olympics: Are Non-Brand Sponsors Enjoying All the Glory?
We're using our own social media framework to study conversations about Olympic sponsorship, paying special attention to brands Adidas and Cadbury, to assess whether the Olympics are beneficial to the brands, and to what degree social media is driving those benefits. We're two weeks in. So...
Blog
Top stories June 2009
Microsoft launches Bing
supported by $100m advertising drive
The big news this month is that Microsoft launched its new search
engine, Bing, on 28 May, its fourth new engine in five years and a
replacement for last year's Live Search.
The company described it as 'specifically designed to build on...
Blog
Greenlight study identifies most visible flight brands in natural search
New research, conducted by Greenlight, has revealed cheapflights.co.uk as the most visible website and monarch.co.uk the most visible airline in Google natural search results, based on average monthly data gathered in March 2009.
Our study analysed 3200 generic and destination specific ke...
Blog
Greenlight research reveals most visible hotel brands in natural search
New research, conducted by Greenlight, has revealed tripadvisor.co.uk as the most visible website and hilton.co.uk the most visible hotel chain in Google natural search results, based on average monthly data gathered in March 2009.
We analysed 1200 generic and destination-led key...
Blog
Top stories April 2009
Google launches
behavioural targeting programme
The latest development from the Google lab - a behavioural targeting programme that will display adverts across its AdSense content network and YouTube - was launched in test form on 11 March. Internet Based Advertising (IBA) allows advertisers to ...
Blog
Top stories Dec 2008
Yahoo! cuts search agency
commission
by Hannah
Kimuyu
The news Yahoo! will reduce the levels of UK paid search commission it gives to agencies as of 1 January 2009 begs the question: is the search engine simply responding to Google's removal of Best Practice Funding (BPF)?
While Google is remov...
Blog
Top stories Nov 2008
Yahoo! deals with
rival search engines scrapped
Yahoo! received a double blow last this month when Google announced it was no longer going ahead with the proposed advertising search partnership, then Microsoft told them it was uninterested in renewing bid talks.
Google claims ongoing concerns from...
Blog
Top Stories October 2008
Google U-turns on gambling policy by Hannah Kimuyu We have to confess we weren't all that surprised to hear today's leaked news that Google plans to reverse its gambling policy tomorrow (Friday 17 October, when the announcement will be officially made). In a complete about-turn, the sear...
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