Blog Blog
07th Sep 2011

Top five PPC tips for online retailers in the lead up to Christmas

Christmas is my favourite time of the year. Nothing makes me feel better than a few festive beverages and a bit of 'Wham' on a crisp Winter's day. Christmas is a time for family and rest but for a lot of online retailers, Christmas 2010 was a tough trading period. Aggressive snowfalls and freezing temperatures threw delivery dates and gift purchasing up in the air for many Christmas shoppers and retailers. This, coupled with continuing harsh economic realities, should push online retailers to have more structured online plans for this Winter. So, in order to ensure your paid search efforts are as successful as they can be this Christmas, here are my top 5 pay per click (PPC) Festive Tips.

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Adwords , Google , PPC
Blog Blog
13th Dec 2010

Integration of promoted Tweets in Google real-time results – The sense of acquisition

An alignment between Twitter and Google makes sense. It could benefit both companies and their advertisers alike, giving Google a step into all things social, allowing it to remain current with its search engine results pages (SERPS), and propelling Twitter to even more users in markets it has yet to impact.

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Google , search engines , and more...
Blog Blog
01st Sep 2010

New ASA regulations - a boon to victims of Google’s change in trademark stance

The Advertising Standards Authority (ASA) has announced it is extending its powers to cover all online marketing and advertising from March 1st 2011. Depending on how it is implemented, the ASA's involvement may be welcomed by advertisers given Google's recent trademark stance change allowing many more advertisers to use brand and trademarked terms in ad copy.

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Facebook , Google , and more...