Blog Blog
30th Apr 2012

Should we bother with Facebook Advertising if 44% of us would never click on a sponsored ad?

Following on from Andreas Pouros’ blog, I take one of his closing points: “The good news for Facebook is that it could capture around 22% of that search market by barely breaking a sweat”. Although tiny when compared to Google’s 87% share [Source: Greenlight - Search and Social Survey 2011/2012], the opportunity still presents a greater share when compared to the other big players in the market (Yahoo, Bing etc).

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Adwords , Bing , and more...
Blog Blog
17th Jan 2012

Google will overtake Yahoo to become king of display advertising in 2012

2011 has been a busy year for the Search industry with Google acquiring Invite Media and Teracent. As we head into 2012, Google is about to officially launch its DoubleClick Search V3 platform - DS3 - a bid management programme which will combine Yahoo and MSN into an AdWords type interface, and significantly invest in the Double Click platform, specifically Double Click for Advertisers (DFA) and the Exchange. As advertisers will we really need to invest elsewhere when Google could potentially provide it all?

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Adwords , and more...
Blog Blog
05th Aug 2011

Google Express - What’s it all about?

At the back end of last week Google officially introduced AdWords Express - described as 'a faster and simpler way to start advertising online in less than five minutes'.

Google Express is actually a rebrand of Google Boost, an earlier product launched last October 2010 in the U.S. Boost was a quick-and-dirty solution for businesses to create auto-generated search advertising campaigns in AdWords. In essence the principles are the same, except for the name.

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Adwords , Google , PPC , and more...
Blog Blog
21st Dec 2010

Predictions – What 2011 holds for Paid Search

When it comes to paid search, here at Greenlight we're tipping 2011 to be the year that, display marketing starts to mirror much of what is search in practice. And that's just one of our predictions. Here's more on what we're expecting to unfold for paid search in 2011

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Display Advertising , and more...
Blog Blog
19th Mar 2010

The History and Evolution of Paid Search

Paid Search has come a long way since its "official" inauguration back in 1996. Of course, paid search has presented itself in various formats since then and many providers have come, gone, purchased one another, and rebranded.

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Bing , Google , paid search , PPC , and more...
Blog Blog
18th Feb 2010

Integrating Social Media with Paid Search

Social media is user generated content - effectively consumers creating, sharing in two-way discussions about their interests, experiences and frustrations. Social media advertising plays out almost before the buying cycle where the consumer might be thinking indirectly about a product or brand - and therefore is quite a way off from the consideration or purchase decision.

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Facebook , Fashion , PPC , SEO , and more...
Blog Blog
10th Feb 2010

Thinking of going global…multilingual Paid Search.

The potential in the global marketplace is huge, with almost two billion people (1,733, 993, 741) accessing the internet, of which up to 70% will speak a language other than English. Research studies prove however, that when a user searches the internet, they are still most comfortable with native search engines. Although this doesn't mean to say the big three (Google, Yahoo! and Bing) are struggling to make an impression.

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Google , paid search , and more...
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