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Whitepapers
Search and Social Media Survey 2011/2012
Greenlight’s global “Search & Social Survey (2011-2012)” asked 500 people – from students, law enforcement professionals, medical staff, accountants, lawyers to the unemployed, how they engage with online advertising, search engines, and social networks, in order to glean insight into how...
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Event
Greenlight/Google Conference: The Buying Cycle
Greenlight recently co-hosted a conference with Google titled, The Buying Cycle. Watch the bite size chapters and hear what Greenlight and Google's experts have to say on the topics of Attribution, Bid Management, Google Wallet, Conversion, Online shopping and Demand Side Platforms...
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Webinar
Greenlight's SEO & PPC 101 Webinar
This webinar offers marketing and web professionals a complete overview of both natural and paid search marketing and demonstrates how these channels can help your business attract more customers online. Starting with the basics (How search engines work) we'll walk you through all the...
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Blog
Social Olympics: Are Non-Brand Sponsors Enjoying All the Glory?
We're using our own social media framework to study conversations about Olympic sponsorship, paying special attention to brands Adidas and Cadbury, to assess whether the Olympics are beneficial to the brands, and to what degree social media is driving those benefits. We're two weeks in. So...
Greenlight on Twitter @GreenlightMKTG
Facebook IPOs tomorrow.Our global survey shows 44% would 'never' click on a sponsored Facebook Ad. Get report http://t.co/FAZwdU3j
Whitepapers
Search and Social Media Survey 2011/2012
For instance, our research found that, of 500 respondents, 5% would ‘definitely’ use a future Facebook search engine if the firm were to launch one to rival Google’s . We also posed the question, Should we bother with Facebook advertising if 44% of us would never click on a sponsored ad? Read the survey to find out..
Greenlight on Google+
Do the Olympics actually work for the brands that sponsor it? Two weeks ago we started to our ears to the ground, using our own social media framework to study conversations in the lead up to the Olympics - What's new? Adidas has witnessed a drop inconversation over the last fourteen days. What's more the major topic of conversation for Adidas is "Nike"! - http://bit.ly/IUmN6E
We're using our own social media framework to study conversations about Olympic sponsorship, paying special attention to brands Adidas and Cadbury, to asse
Greenlight on Twitter @GreenlightMKTG
Social Olympics - We're 2 wks into assessing if the Olympics are benefitting brands. See who's enjoying all the glory http://t.co/72YARQqX
Greenlight on Facebook
Greenlight added 6 new photos to the album Greenlight's International Roundtable.
Greenlight on Google+
Microsoft weaves Facebook into Bing search http://bbc.in/J4GZkr
Microsoft is revamping its Bing search engine to include advice from Facebook and other social media platforms.
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