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Whitepapers
Search and Social Media Survey 2011/2012
Greenlight’s global “Search & Social Survey (2011-2012)” asked 500 people – from students, law enforcement professionals, medical staff, accountants, lawyers to the unemployed, how they engage with online advertising, search engines, and social networks, in order to glean insight into how...
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Event
Greenlight/Google Conference: The Buying Cycle
Greenlight recently co-hosted a conference with Google titled, The Buying Cycle. Watch the bite size chapters and hear what Greenlight and Google's experts have to say on the topics of Attribution, Bid Management, Google Wallet, Conversion, Online shopping and Demand Side Platforms...
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Webinar
Greenlight's SEO & PPC 101 Webinar
This webinar offers marketing and web professionals a complete overview of both natural and paid search marketing and demonstrates how these channels can help your business attract more customers online. Starting with the basics (How search engines work) we'll walk you through all the...
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Blog
Social Olympics: Are Non-Brand Sponsors Enjoying All the Glory?
We're using our own social media framework to study conversations about Olympic sponsorship, paying special attention to brands Adidas and Cadbury, to assess whether the Olympics are beneficial to the brands, and to what degree social media is driving those benefits. We're two weeks in. So...
Brown Goods
Brown Goods Sector Report, Issue 11, February 2012
data in the brown goods sector. This report provides an exclusive snapshot of
the online search and social media market for your sector right now. From the
size of your potential audience to the top performing companies, it’s all here.
Product focus: audio & accessories; cameras and camcorders; PCs, laptops
& tablets; phones & accessories and TVs & DVD players.
White Goods
White Goods Sector Report, Issue 12, February 2012
data in the white goods sector. This report provides an exclusive snapshot of
the online search and social media market for your sector right now. From the
size of your potential audience to the top performing companies, it’s all here.
Product focus: dishwasher and laundry products, cooking products and
refrigeration products.
Hotels
Hotels Sector Report, Issue 11, January 2012
size of your potential audience to the top performing companies, it’s all here.
Product focus: generic, domestic, short haul and long haul keywords.
Holidays
Holidays Sector Report, Issue 12, January 2012
Product focus: generic keywords, short haul destinations and long haul destinations.
Entertainment Retail
Entertainment Retail Sector Report, Issue 8, January 2012
Product focus: CDs, DVDs, gaming consoles & games and going out
Insurance
Insurance Sector Report, Issue 11, January 2012
Product focus: home, travel and car insurance.
Fashion Retail
Fashion Retail Sector Report, Issue 12, January 2012
Product focus: menswear and womenswear
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