GOSSIP - Greenlight

30^th Nov 2011

Greenlight on Facebook

Will Zuckerberg Be Worth More Than Google Founders?

The WSJ is reporting tonight that Facebook is inching closer to an IPO that it hopes will value the company at more than $100 billion. Heres a look at reactions from around the Web:

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Greenlight on Twitter @GreenlightMKTG

The 20 most shared articles on Facebook in 2011 http://t.co/HSqHdNss

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Press

30^th Nov 2011

PC and Laptop-related searches prove most popular

This week kicked off with Cyber Monday, the online Christmas shopping surge peak, although Amazon is predicting the real peak will be next Monday, 5 December, 9pm. IMRG expects UK shoppers will spend an estimated £7.75 billion online throughout December. So when it comes to consumer online searches for cameras, camcorders, DVD players and recorders, entertainment products, PCs, laptops and TVs, which of these products will prove most popular, search-wise, in the run up to Christmas? What of online retailers – which sites will be most visible to these searches?

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Brown Goods , paid search , and more...

30^th Nov 2011

Greenlight on Twitter @GreenlightMKTG

Yahoo aims to strike deal by year's end http://t.co/OLKjBcXZ

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Greenlight on Facebook

Here Are The 20 Most Shared Articles On Facebook In 2011

An article about not dressing your kids like tramps made the top 20, but so did a giant crocodile.

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Greenlight on Twitter @GreenlightMKTG

Google rolls out new Google bar http://t.co/aM778ygK

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Blog

28^th Nov 2011

Google Product Ads

After a lengthy period of beta testing, Google has made Product Listing Ads widely available to advertisers in the UK. This new product ad format compliments the product ad extensions already available in AdWords. This new addition is likely to have a significant impact on the look, feel and dynamic of the search engine results pages (SERPs). Currently, few seem to be making use of this new functionality. However, in the run up to the festive season and beyond, advertisers in the retail space should wise up and get in on the game as quickly as they can.

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Google , PPC

Blog

23^rd Nov 2011

Role and Impact of Social Media

Google has long been the catalyst and evolution of search. However Google has come up against a fierce and game-changing competitor. The competition in question is not however a singular brand or company, it is a completely new marketing channel - social media. Rather than fight it, Google has embraced social media within its results pages, and for advertisers and marketers alike, it is important to fully understand the benefits and potential shortcomings of Google's "social extensions", namely Seller ratings, and Plus One.

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Adwords , Google , PPC , and more...

23^rd Nov 2011

Greenlight on Facebook

Facebook: Ruining or Evolving Online Sharing?

It should come as no surprise that Facebook is broadening its reach beyond the confines of Facebook.com, but is the social network ruining sharing with its "frictionless" approach?

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Magazine

23^rd Nov 2011

The Social Media Edition

Read the Social Meda Edition magazine with contributions from Greenlight's Paid Media Director - Hannah Kimuyu, Social Media Director - Anna O'Brien and SEO Director - Adam Bunn.

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