Press Press
31st Mar 2011

Google’s +1 – Success hinges on paradigm shift as far as social interactions are concerned

Google has announced the launch of +1. The new feature allows searchers, i.e. only those who already have a public Google Profile, to personalise search results and advertisements and recommend web pages to friends. However, In Greenlight’s view, unless Google can instigate some kind of paradigm shift as far as online social interactions a
Blog Blog
31st Mar 2011

Google +1 - Striiiiike three, and you're out!

Today's limited release by Google of its new "+1" or "plus one" feature inevitably has the Internet awash with buzz and speculation about its impacts and the implications it will have for online marketers. What do Greenlighters have to say about +1? Let's find out...
Press Press
24th Mar 2011

Greenlight’s adapt™ shortlisted for ‘Best Innovation Technology 2011’

adapt™, the automated inventory management and price comparison platform for paid search, has been shortlisted for an award in the ‘Best Innovation Technology 2011’ category of UTalkMarketing’s Innovation (MI) Awards 2011, sponsored by Google. The technology, proprietary to leading independent search mark
Press Press
21st Mar 2011

Skiline appoints Greenlight in bold bid to be the UK’s top Ski Holiday Agent

London-based Skiline, the UK’s premier independent ski only travel agency and chalet specialist, has appointed the sear

Press Press
17th Mar 2011

Millennium & Copthorne Hotels engage Greenlight to manage integrated search across European portfolio

Millennium & Copthorne Hotels (MLC.LN) has appointed specialist search marketing and technology firm Greenlight, to manage its PPC (pay-per-click) and SEO (search engine optimization) strategy across its entire European portfolio of hotels.
Press Press
16th Mar 2011

Webinar: How to buy search – a best practice guide. Sign up today!

What’s the secret to appointing a search agency capable of meeting your unique business requirements? Perfecting your agency selection process will mean less time spent in pitches and associated meetings, the provision of clearer and more thorough information at each stage and ultimately the appointment of the right search agency for your business. Sign up for our two part webinar today
Press Press
15th Mar 2011

Park Resorts looks to ramp up online sales with Search appointment

Park Resorts, the UK's leading operator of medium-sized family Caravan Holiday Parks, is looking beyond online advertising and taking the search engine optimisation (SEO) route to help it increase its online visibility and drive more search traffi
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