Press Press
14th Jun 2011

Greenlight strengthens social media offering with appointment of social media director

Leading independent search and social marketing agency Greenlight, has appointed Anna O'Brien as director of social media. O'Brien joins Greenlight from Citibank, New York, where she served as vice president of social media and created the initial roadmap and strategy for its social media presence, integrating social technology into various aspe

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social media
Press Press
07th Jun 2011

Loan-related terms dominate consumer online search for personal finance products

Five of the ten most queried search terms used by UK consumers to find personal finance products online in January, were loan-related. This is according to the latest quarterly research 'Retail Banking - January 2011',  by independent search marketing specialist and technology firm Greenlight.

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finance , paid search , and more...
Press Press
07th Jun 2011

House of Fraser appoints Greenlight for search duties

House of Fraser has appointed leading search marketing and technology firm Greenlight to work jointly with its in-house digital marketing team to devise, implement and execute its search engine optimization initiatives. Greenlight will work closely with House of Fraser’s social media agency to create an integrated strategy.

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Blog Blog
03rd Jun 2011

Google Flights Search has taken off and will fly high

A few days ago Google officially launched its flights search feature in the organic results. If you search for "flights from London to Manchester" or "flights to New York", you will now see a selection of flights, flight times and what airlines provide services to your destination above the natural search results. With the new feature, Google will certainly distract searchers from clicking on some of the high-ranking results from big aggregators like cheapflights.co.uk, skyscanner.net, travelsupermarket.com and many other online travel agents and airlines.

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flights , Google , SEO , and more...
Blog Blog
02nd Jun 2011

EU Directive Cookie Compliance Act – Businesses unlikely to be better prepared in 12 months time

On the day of the new legislative EU Directive cookie compliance act coming into effect, 25 May 2011, were businesses and individual website owners in Europe prepared for possibly one of the biggest changes in the digital era? By the looks of things, not really, which is why the Information Commissioner's Office has given an additional 12 months for the changes to take place. Going forward, the new directive could potentially lead to a rise in companies basing their headquarters outside the EU jurisdiction. The new legislation may also trigger consumers to become more cautious online in terms of their behaviour and the information they part with.

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paid search , SEO , Cookies , and more...