GOSSIP - Greenlight

31^st Jan 2011

The History of SEO, 1993-2010

One year ago I released the first version of our History of SEO infographic. This 2 page graphic was intended to collate various sources of historical SEO information about the search engines and the SEO industry into one easily digestible "cheat sheet", and since then many people have been asking if I'll be updating the History of SEO to include what happened in 2010.

The answer, you'll be pleased to know, is "yes". Changes and additions include: a ranking factors chart and events timeline updated to include 2010; "Whatever happened to...?", the fate of 90's search engines such as Lycos and Excite; and more random facts for your entertainment.

This years version is very long (and I mean that literally)....

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Search Engine Marketing , and more...

Blog

31^st Jan 2011

Google algorithm update slams duplicate content

Earlier this month I wrote as part of our 2011 SEO predictions about how search engines were likely to take an even more aggressive stance towards duplicate and low value content this year. On Friday Matt Cutts announced an algorithm update that does just that. The update, which somewhat unusually for a Google algorithm change doesn't yet appear to have been christened with a catchy moniker, tightens duplicate content filters and tries to make a better job of identifying the original source of duplicate material.

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Google , Link Building , and more...

Entertainment Retail

28^th Jan 2011

Entertainment Retail Sector Report, Issue 5, January 2011

A 360˚ analysis of the most important search terms, trends and benchmarking data for entertainment retailers. This report provides an exclusive snapshot of the online search and social media market for your sector right now. From the size of your potential audience to the top performing companies, it’s all here.

Product focus: CDs, DVDs, Blu-Ray DVDs and gaming consoles & games

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Entertainment , paid search , and more...

Press

24^th Jan 2011

Loans and Mortgage related products top consumer online searches

61% of the 2 million UK consumer searches conducted online for retail banking-related services in October 2010 were for loans and mortgages, according to the latest quarterly research from Gre

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finance , paid search , and more...

Blog

21^st Jan 2011

Online Advertising - Google’s Session Based Clicks are not just wasted clicks and increased spend

Though not a particularly new initiative, Google’s “Session Based Clicks” (SBC), have recently come under fire. According to a report in the Wall Street Journal, a number of online advertisers have seen the cost of their Adwords expenditure increase at the same time as wasted, irrelevant clicks – some say up to 10%, as a result of Google’s SBC algorithm. SBC should not cause an advertiser any real inflation in costs and wasted clicks. It can help online advertisers identify new opportunities as well as incremental sales and enquiries.

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Adwords , Google , PPC

Press

21^st Jan 2011

Car hire in Spanish locations topped UK pre-Christmas searches

Worldwide destinations accounted for 56% of over 763,000 car hire-related searches conducted on Google by UK consumers in October 2010, according to the latest quarterly research by leading independent search marketing specialist and technology firm, Greenlight. It predicts a spike in searches for car hire services in specific European city dest

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Car Hire , paid search , SEO , and more...

Insurance

19^th Jan 2011

Insurance Sector Report, Issue 8, January 2011

A 360˚ analysis of the most important search terms, trends and benchmarking data in the insurance sector. This report provides an exclusive snapshot of the search and social media market for your sector right now. From the size of your potential audience to the top performing companies, it's all here.

Product focus: home, travel and car insurance.p

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Insurance , paid search , SEO , and more...