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Whitepapers
Search and Social Media Survey 2011/2012
Greenlight’s global “Search & Social Survey (2011-2012)” asked 500 people – from students, law enforcement professionals, medical staff, accountants, lawyers to the unemployed, how they engage with online advertising, search engines, and social networks, in order to glean insight into how...
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Event
Greenlight/Google Conference: The Buying Cycle
Greenlight recently co-hosted a conference with Google titled, The Buying Cycle. Watch the bite size chapters and hear what Greenlight and Google's experts have to say on the topics of Attribution, Bid Management, Google Wallet, Conversion, Online shopping and Demand Side Platforms...
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Webinar
Greenlight's SEO & PPC 101 Webinar
This webinar offers marketing and web professionals a complete overview of both natural and paid search marketing and demonstrates how these channels can help your business attract more customers online. Starting with the basics (How search engines work) we'll walk you through all the...
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Blog
Social Olympics: Are Non-Brand Sponsors Enjoying All the Glory?
We're using our own social media framework to study conversations about Olympic sponsorship, paying special attention to brands Adidas and Cadbury, to assess whether the Olympics are beneficial to the brands, and to what degree social media is driving those benefits. We're two weeks in. So...
Press
Top 10 holiday-related search terms revealed
Hotels
Hotels Sector Report, Issue 9, August 2011
Product focus: generic, domestic, short haul and long haul keywords.
Blog
Google Mega Sitelinks Live
Call them what you will, the test that Google has been running for a week or so on expanded sitelinks appears to have gone live.
Holidays
Holidays Sector Report, Issue 10, August 2011
Product focus: generic keywords, short haul and long haul destinations.
Blog
Google Express - What’s it all about?
Google Express is actually a rebrand of Google Boost, an earlier product launched last October 2010 in the U.S. Boost was a quick-and-dirty solution for businesses to create auto-generated search advertising campaigns in AdWords. In essence the principles are the same, except for the name.
Roundtables
Fashion Roundtable
Watch the trailer below, or click the link at the bottom to watch the full roundtable.
White Goods
White Goods Sector Report, Issue 10, August 2011
Product focus: dishwasher and laundry products, cooking products and refrigeration products.
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