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Whitepapers
Search and Social Media Survey 2011/2012
Greenlight’s global “Search & Social Survey (2011-2012)” asked 500 people – from students, law enforcement professionals, medical staff, accountants, lawyers to the unemployed, how they engage with online advertising, search engines, and social networks, in order to glean insight into how...
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Event
Greenlight/Google Conference: The Buying Cycle
Greenlight recently co-hosted a conference with Google titled, The Buying Cycle. Watch the bite size chapters and hear what Greenlight and Google's experts have to say on the topics of Attribution, Bid Management, Google Wallet, Conversion, Online shopping and Demand Side Platforms...
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Webinar
Greenlight's SEO & PPC 101 Webinar
This webinar offers marketing and web professionals a complete overview of both natural and paid search marketing and demonstrates how these channels can help your business attract more customers online. Starting with the basics (How search engines work) we'll walk you through all the...
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Blog
Social Olympics: Are Non-Brand Sponsors Enjoying All the Glory?
We're using our own social media framework to study conversations about Olympic sponsorship, paying special attention to brands Adidas and Cadbury, to assess whether the Olympics are beneficial to the brands, and to what degree social media is driving those benefits. We're two weeks in. So...
Hotels
Hotels Sector Report, Issue 7, September 2010
Product focus: generic, domestic, short haul and long haul keywords.
Blog
Google’s new trademark policy will see advertising costs spiral, counterfeits rise, brand owners damaged
Press
Google’s new trademark policy will see advertising costs spiral, counterfeits rise, brand owners damaged
Last week Google announced it would be rolling out a new trademark policy in the UK (to replicate that of the US). Matthew Whiteway, Client Services Director at Greenlight, a specialist search and social marketing consulting and technology firm, says this will have severe implications for advert...
Press
Sunday Times Microsoft Tech Track 100 - Greenlight ranked top Digital Marketing Agency
London, 20 September 2010 For the second consecutive year, leading independent specialist search and social marketing consulting and technology firm Greenlight, has been ranked as the top digital marketing agency in the Sunday Times Microsoft Tech Track 100.
Now in its tenth year, the prestigious...
Blog
The Impact of Google Instant on PPC
Blog
"Google Instant" - Google Giveth, Google Taketh Away
Press
“Google Instant” – Google giveth, Google taketh away
Google's test of "streaming search" not so short lived
Google has just announced its "streaming search" service, Google Instant, is coming out of limited Beta testing and going live for all users. According to Adam Bunn, Head of SEO at leading independent search and social marketing agency Greenl...
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