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Whitepapers
Search and Social Media Survey 2011/2012
Greenlight’s global “Search & Social Survey (2011-2012)” asked 500 people – from students, law enforcement professionals, medical staff, accountants, lawyers to the unemployed, how they engage with online advertising, search engines, and social networks, in order to glean insight into how...
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Event
Greenlight/Google Conference: The Buying Cycle
Greenlight recently co-hosted a conference with Google titled, The Buying Cycle. Watch the bite size chapters and hear what Greenlight and Google's experts have to say on the topics of Attribution, Bid Management, Google Wallet, Conversion, Online shopping and Demand Side Platforms...
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Webinar
Greenlight's SEO & PPC 101 Webinar
This webinar offers marketing and web professionals a complete overview of both natural and paid search marketing and demonstrates how these channels can help your business attract more customers online. Starting with the basics (How search engines work) we'll walk you through all the...
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Blog
Social Olympics: Are Non-Brand Sponsors Enjoying All the Glory?
We're using our own social media framework to study conversations about Olympic sponsorship, paying special attention to brands Adidas and Cadbury, to assess whether the Olympics are beneficial to the brands, and to what degree social media is driving those benefits. We're two weeks in. So...
Fashion Retail
Fashion Retail Sector Report, Issue 8, November 2010
Product focus: menswear and womenswear
Press
Sky appoints Greenlight to deliver quality traffic to its online portfolio
Other
Legal Sector Report, Issue 4, November 2010
Report focus: generic keywords, business law, family law, finance law
and negligence.
Other
Real Estate Sector Report, Issue 4, November 2010
Report focus: generic lettings keywords, generic sales keywords, lettings by
location and sales by location.
Blog
Google’s Instant Previews feature – The Marketer’s Friend and Foe
Press
Google’s Street View privacy breach damaging to user confidence in the brand
Blog
Google’s Street View privacy breach damaging to user confidence in the brand
Google has escaped a fine for collecting personal data - including email addresses and passwords - being used in UK public Wi-Fi spots. Despite labelling the act as a "significant breach" of the Data Protection Act that was "not fair or lawful," the UK's Information Commissioner's Office (ICO),&...
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