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Whitepapers
Search and Social Media Survey 2011/2012
Greenlight’s global “Search & Social Survey (2011-2012)” asked 500 people – from students, law enforcement professionals, medical staff, accountants, lawyers to the unemployed, how they engage with online advertising, search engines, and social networks, in order to glean insight into how...
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Event
Greenlight/Google Conference: The Buying Cycle
Greenlight recently co-hosted a conference with Google titled, The Buying Cycle. Watch the bite size chapters and hear what Greenlight and Google's experts have to say on the topics of Attribution, Bid Management, Google Wallet, Conversion, Online shopping and Demand Side Platforms...
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Webinar
Greenlight's SEO & PPC 101 Webinar
This webinar offers marketing and web professionals a complete overview of both natural and paid search marketing and demonstrates how these channels can help your business attract more customers online. Starting with the basics (How search engines work) we'll walk you through all the...
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Blog
Social Olympics: Are Non-Brand Sponsors Enjoying All the Glory?
We're using our own social media framework to study conversations about Olympic sponsorship, paying special attention to brands Adidas and Cadbury, to assess whether the Olympics are beneficial to the brands, and to what degree social media is driving those benefits. We're two weeks in. So...
Press
PlayStation - UK’s most interactive and followed entertainment brand on Facebook and Twitter
London, 30 June, 2010 - 72% (12.4 million) of the 17.2 million online searches made by UK consumers for entertainment-related products in April, related to gaming consoles & games, reveals the latest research from Greenlight, the UK's leading independent specialist search engine optimization...
Hotels
Hotels Sector Report, Issue 6, June 2010
Product focus: generic, domestic, short haul and long haul keywords.
Press
Consumer search for mortgage-related products nosedives by 63%
London, 22 June, 2010 - March and April saw a marked increase in ISA-related searches online as UK consumers reassessed their saving options before and after the April Tax year deadline, reveals research published today by the UK's leading independent specialist search engine optimization (SEO) ...
Press
Financial Trading websites missing out on significant online search traffic
London, 22 June, 2010 - Despite a drop of 16% on January levels, the number of trading-related searches made by UK consumers in April totalled 650,000, reveals the latest research from the UK's leading independent specialist search engine optimization (SEO) and pay per click (PPC) consulting age...
Press
Santander looks to boost online presence through natural search
London, 17 June, 2010 - Leading international bank, Santander, has decided to boost its online presence by engaging award winning search marketing agency Greenlight. The agency has been appointed to develop and manage Santander's natural search (SEO) activity in the UK. The bank has tasked Green...
Blog
Buying Google and Yahoo search terms BP’s best bet to protect its brand under current circumstances
Press
Buying Google and Yahoo search terms BP’s best bet to protect its brand under current circumstances
London, 10 June, 2010 - BP has purchased Google and Yahoo search terms in order to influence consumers' views on the oil spill in the Gulf of Mexico. It is clearly trying to protect its brand image following the catastrophe of the oil spill in the Gulf of Mexico, turning to paid search in an att...
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