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Whitepapers
Search and Social Media Survey 2011/2012
Greenlight’s global “Search & Social Survey (2011-2012)” asked 500 people – from students, law enforcement professionals, medical staff, accountants, lawyers to the unemployed, how they engage with online advertising, search engines, and social networks, in order to glean insight into how...
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Event
Greenlight/Google Conference: The Buying Cycle
Greenlight recently co-hosted a conference with Google titled, The Buying Cycle. Watch the bite size chapters and hear what Greenlight and Google's experts have to say on the topics of Attribution, Bid Management, Google Wallet, Conversion, Online shopping and Demand Side Platforms...
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Webinar
Greenlight's SEO & PPC 101 Webinar
This webinar offers marketing and web professionals a complete overview of both natural and paid search marketing and demonstrates how these channels can help your business attract more customers online. Starting with the basics (How search engines work) we'll walk you through all the...
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Blog
Social Olympics: Are Non-Brand Sponsors Enjoying All the Glory?
We're using our own social media framework to study conversations about Olympic sponsorship, paying special attention to brands Adidas and Cadbury, to assess whether the Olympics are beneficial to the brands, and to what degree social media is driving those benefits. We're two weeks in. So...
Press
ASOS and Very rank tops in Greenlight’s integrated search report for Fashion Retail
London, 25 February, 2010 - From Waterproof trousers and Hoodies to Women's dresses and Men's coats, UK consumers made a total of 7.1 million searches online for the latest men and women's clothing styles and fashion collections, in November 2009, more than doubling on September's total. In its ...
Other
Legal Sector Report, Issue 1, February 2010
Report focus: generic keywords, business law, family law, finance law and negligence.
Press
Search will be a two horse race by the end of the year, attention to “Microhoo”
London, 19 February, 2010 - Microsoft's plans to buy Yahoo's internet search and search advertising businesses have been cleared by both European and US regulators. This will mean Bing powers the natural search results for Yahoo!, while Yahoo! handles advertising for Bing.
In a press release last...
Blog
Integrating Social Media with Paid Search
Press
Greenlight report reveals best perfoming Hotels and Agents, online
London, 16 February, 2010 - Going by the keywords used when UK consumers went online to conduct a search for a hotel over the festive season, London was by far the most sought after individual location. This is according to the latest independent report from Greenlight, the UK's leading search ...
Blog
Finding efficiencies with integrating Search and Display advertising
Press
Serious romantics or bargain-hunting cupids? – UK consumers search for Valentine all year
London, 11 February, 2010 - In the lead up to Valentine's day, thousands of cupid-playing and romantic loving folk scour the high street and search online for that special something to convey amorous affection to their loved one or impress and woo their 'objects of desire'. However, if online se...
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