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Whitepapers
Search and Social Media Survey 2011/2012
Greenlight’s global “Search & Social Survey (2011-2012)” asked 500 people – from students, law enforcement professionals, medical staff, accountants, lawyers to the unemployed, how they engage with online advertising, search engines, and social networks, in order to glean insight into how...
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Event
Greenlight/Google Conference: The Buying Cycle
Greenlight recently co-hosted a conference with Google titled, The Buying Cycle. Watch the bite size chapters and hear what Greenlight and Google's experts have to say on the topics of Attribution, Bid Management, Google Wallet, Conversion, Online shopping and Demand Side Platforms...
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Webinar
Greenlight's SEO & PPC 101 Webinar
This webinar offers marketing and web professionals a complete overview of both natural and paid search marketing and demonstrates how these channels can help your business attract more customers online. Starting with the basics (How search engines work) we'll walk you through all the...
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Blog
Social Olympics: Are Non-Brand Sponsors Enjoying All the Glory?
We're using our own social media framework to study conversations about Olympic sponsorship, paying special attention to brands Adidas and Cadbury, to assess whether the Olympics are beneficial to the brands, and to what degree social media is driving those benefits. We're two weeks in. So...
Holidays
Holidays Sector Report, Issue 4, October 2009
Product focus: generic keywords, short haul destinations and long haul destinations.
Blog
Spark Something - Driving Search Demand... and Ignoring SEO
As companies become more and more comfortable with search as a marketing medium, we've seen increasing numbers of ATL (above the line, or TV, radio, press, outdoor or cinema) advertising campaigns utilising a search based call to action either instead of or in addition to a web address. The attr...
Press
CarRentals and CarHire3000 top Greenlight’s integrated search report for the car hire sector
London, 28 October, 2009 - Greenlight, the UK's leading independent search marketing agency has released its first quarterly integrated research for the car hire sector. Each report consists of paid search as well as natural search analysis, to offer a fully integrated analysis. The report deter...
Blog
Experts Vs Crowds
Experts fighting back The current balance of power between crowds and experts hugely favours crowds, largely because the social media and networking movement of recent years has given the crowd the tools and mechanisms it needs to build efficient methods of collaboration and communication, and...
Blog
Twittle & Twing - Why Google and Bing need Twitter data.
First it was Microsoft, followed a day later by Google. At the end of last week both giants have signed deals with "micro blogging" phenomenon Twitter to reuse its vast repository of data for their own purposes.
The terms of the deal aren't known, but it probably represents the first time T...
Press
Greenlight ranked for second year running in Deloitte Fast 50
London, 22 October, 2009 - Independent search marketing agency Greenlight has been named as one of the UK's fastest growing companies in the 2009 Deloitte Technology Fast 50. This is the second year in a row that Greenlight has won this award.
The prestigious league table ranks the UK's 50 fastes...
Retail Banking
Retail Banking Sector Report, Issue 3, Oct 2009
Product focus: bank accounts, credit and debit cards, mortgages and loans.
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