Magazine
Press
Roundtable
Whitepaper
Facebook
Twitter
-
Whitepapers
Search and Social Media Survey 2011/2012
Greenlight’s global “Search & Social Survey (2011-2012)” asked 500 people – from students, law enforcement professionals, medical staff, accountants, lawyers to the unemployed, how they engage with online advertising, search engines, and social networks, in order to glean insight into how...
-
Event
Greenlight/Google Conference: The Buying Cycle
Greenlight recently co-hosted a conference with Google titled, The Buying Cycle. Watch the bite size chapters and hear what Greenlight and Google's experts have to say on the topics of Attribution, Bid Management, Google Wallet, Conversion, Online shopping and Demand Side Platforms...
-
Webinar
Greenlight's SEO & PPC 101 Webinar
This webinar offers marketing and web professionals a complete overview of both natural and paid search marketing and demonstrates how these channels can help your business attract more customers online. Starting with the basics (How search engines work) we'll walk you through all the...
-
Blog
Social Olympics: Are Non-Brand Sponsors Enjoying All the Glory?
We're using our own social media framework to study conversations about Olympic sponsorship, paying special attention to brands Adidas and Cadbury, to assess whether the Olympics are beneficial to the brands, and to what degree social media is driving those benefits. We're two weeks in. So...
Retail Banking
Retail Banking Sector Report, Issue 1, May 2009
Product focus: bank accounts, credit and debit cards, mortgages and loans.
Blog
If it looks like Google, it must be Google, and therefore we're ok with it!
Fascinating and slightly intimidating research reported in Adage this week about internal research at Google, which suggests that as long as you badge it Google, user perception and preference on search results goes up, even if it's not Google's results.
The research which took search results...
Insurance
Insurance Sector Report, Issue 1, May 2009
Product focus: home, travel and car insurance.
Other
Car Hire Sector Report, Issue 1, May 2009
Product focus: generic terms, domestic and worldwide destinations.
Blog
Musings on customised / personalised search engine results.
The idea of 1 set of keyword specific search results for all, has always been considered something of an old school way of search engines doing things, although in the light of anything better it was the best thing to be had, and arguably Google have given it the best stab possible.
As an improve...
Blog
Greenlight study identifies most visible flight brands in natural search
New research, conducted by Greenlight, has revealed cheapflights.co.uk as the most visible website and monarch.co.uk the most visible airline in Google natural search results, based on average monthly data gathered in March 2009.
Our study analysed 3200 generic and destination specific ke...
Blog
Greenlight research reveals most visible hotel brands in natural search
New research, conducted by Greenlight, has revealed tripadvisor.co.uk as the most visible website and hilton.co.uk the most visible hotel chain in Google natural search results, based on average monthly data gathered in March 2009.
We analysed 1200 generic and destination-led key...
Archive
Authors
Receive Updates
Why not create a customised RSS feed and receive regular notifications of what’s happening at greenlight?
Create RSS