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Whitepapers
Search and Social Media Survey 2011/2012
Greenlight’s global “Search & Social Survey (2011-2012)” asked 500 people – from students, law enforcement professionals, medical staff, accountants, lawyers to the unemployed, how they engage with online advertising, search engines, and social networks, in order to glean insight into how...
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Event
Greenlight/Google Conference: The Buying Cycle
Greenlight recently co-hosted a conference with Google titled, The Buying Cycle. Watch the bite size chapters and hear what Greenlight and Google's experts have to say on the topics of Attribution, Bid Management, Google Wallet, Conversion, Online shopping and Demand Side Platforms...
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Webinar
Greenlight's SEO & PPC 101 Webinar
This webinar offers marketing and web professionals a complete overview of both natural and paid search marketing and demonstrates how these channels can help your business attract more customers online. Starting with the basics (How search engines work) we'll walk you through all the...
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Blog
Social Olympics: Are Non-Brand Sponsors Enjoying All the Glory?
We're using our own social media framework to study conversations about Olympic sponsorship, paying special attention to brands Adidas and Cadbury, to assess whether the Olympics are beneficial to the brands, and to what degree social media is driving those benefits. We're two weeks in. So...
Other
Car Hire Sector Report, Issue 2, June 2009
Product focus: generic terms, domestic and worldwide destinations.
Retail Banking
Retail Banking Sector Report, Issue 2, June 2009
Product focus: bank accounts, credit and debit cards, mortgages and loans.
Blog
The Assisted Conversion
In many sports the role of the 'assist' has become increasingly important in the analysis of player performance. What can online marketers learn from this?
What is an assist? An assist is a contribution by a player in a ball game that helps another player score a goal. Normally an assist can be a...
Blog
Top stories June 2009
Microsoft launches Bing
supported by $100m advertising drive
The big news this month is that Microsoft launched its new search
engine, Bing, on 28 May, its fourth new engine in five years and a
replacement for last year's Live Search.
The company described it as 'specifically designed to build on...
Hotels
Hotels Sector Report, Issue 2, June 2009
Product focus: generic, domestic, short haul and long haul keywords.
Blog
Google updates its US ad text trademark policy
On Friday 15 May Google announced a change to its US ad text trademark policy. In effect, this new policy will allow advertisers to use trademarks in ad copy and will take effect from the 15 June.
According to Google the change will benefit both users and advertisers by reducing the number of ge...
Blog
Search wars - Round 2?
Is Microsoft's launch strategy for its new search engine 'Bing' going to allow it to encroach on Google's market share? That's the big question. Rumour has it that Microsoft has $100m for its marketing campaign, but Comscore stats for the last 6 months in the US, show market share as being larg...
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