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Whitepapers
Search and Social Media Survey 2011/2012
Greenlight’s global “Search & Social Survey (2011-2012)” asked 500 people – from students, law enforcement professionals, medical staff, accountants, lawyers to the unemployed, how they engage with online advertising, search engines, and social networks, in order to glean insight into how...
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Event
Greenlight/Google Conference: The Buying Cycle
Greenlight recently co-hosted a conference with Google titled, The Buying Cycle. Watch the bite size chapters and hear what Greenlight and Google's experts have to say on the topics of Attribution, Bid Management, Google Wallet, Conversion, Online shopping and Demand Side Platforms...
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Webinar
Greenlight's SEO & PPC 101 Webinar
This webinar offers marketing and web professionals a complete overview of both natural and paid search marketing and demonstrates how these channels can help your business attract more customers online. Starting with the basics (How search engines work) we'll walk you through all the...
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Blog
Social Olympics: Are Non-Brand Sponsors Enjoying All the Glory?
We're using our own social media framework to study conversations about Olympic sponsorship, paying special attention to brands Adidas and Cadbury, to assess whether the Olympics are beneficial to the brands, and to what degree social media is driving those benefits. We're two weeks in. So...
Hotels
Hotels Sector Report, Issue 4, December 2009
Product focus: generic, domestic, short haul and long haul keywords.
Press
Online car-hire search drops consecutively from June through to September
London, 15 December, 2009 - The number of car-hire related searches made by UK-based consumers online, dropped between June-September, reveals a new report by Greenlight, the UK's leading independent search marketing agency. According to the report 'Car Hire Sector Report - Q3 2009', of the 5.8 ...
Blog
Hold the front page....Man has turkey sandwich!
Google released real-time search this week, incorporating Twitter and kin. So we at Greenlight took it for a road test. We evaluated what the pros and cons are for users and for marketers. Amidst all the hype, I can't help feeling the usefulness of the results seems to range from the incon...
Blog
The News Industry and Search Engines – Two camps emerge
Google has unveiled 'The Living Stories' prototype, a project in conjunction with The New York Times and The Washington Post. It explores a new way to get news to the masses online, which Google hopes other publishers will want to exploit with them too. The central concept is that particul...
Blog
Google’s ‘Web History’ - Tailored to fit or exclude, is the question
Other
Recruitment Sector Report, Issue 1, December 2009
Sector report focus: generic keywords, job-specific keywords, location-specific keywords.
Blog
Google's launch into UK online property poses a severe threat to property intermediaries
Google could become the biggest threat to online property intermediaries overnight
Google is said to be considering a launch into the UK property market next year. This will allow both estate agents and private sellers to put their property for sale as an overlay on Google Maps. Whil...
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