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Whitepapers
Search and Social Media Survey 2011/2012
Greenlight’s global “Search & Social Survey (2011-2012)” asked 500 people – from students, law enforcement professionals, medical staff, accountants, lawyers to the unemployed, how they engage with online advertising, search engines, and social networks, in order to glean insight into how...
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Event
Greenlight/Google Conference: The Buying Cycle
Greenlight recently co-hosted a conference with Google titled, The Buying Cycle. Watch the bite size chapters and hear what Greenlight and Google's experts have to say on the topics of Attribution, Bid Management, Google Wallet, Conversion, Online shopping and Demand Side Platforms...
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Webinar
Greenlight's SEO & PPC 101 Webinar
This webinar offers marketing and web professionals a complete overview of both natural and paid search marketing and demonstrates how these channels can help your business attract more customers online. Starting with the basics (How search engines work) we'll walk you through all the...
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Blog
Social Olympics: Are Non-Brand Sponsors Enjoying All the Glory?
We're using our own social media framework to study conversations about Olympic sponsorship, paying special attention to brands Adidas and Cadbury, to assess whether the Olympics are beneficial to the brands, and to what degree social media is driving those benefits. We're two weeks in. So...
Press
Greenlight integrates proprietary paid search technology with Omniture tracking tool
London, 24 August, 2009 - Specialist search marketing agency Greenlight has announced the integration of its proprietary paid search campaign management platform Quant™ with third party tracking tool Omniture. Quant is an intelligent automation platform for managing paid search that works out ho...
Blog
Brand Update Part 3 – Domain Authority
So far in this series I've talked about how search demand for a brand might impact on its rankings, and about TrustRank, a link analysis algorithm that seems to be at least partially responsible for the changes in rankings we've seen since Vince, or "the brand update". TrustRank itself is par...
Insurance
Insurance Sector Report, Issue 2, August 2009
Product focus: home, travel and car insurance.
Press
Camelot Appoints Greenlight To Handle Search Engine Optimisation For The National Lottery
London, 05 August, 2009 - National Lottery operator Camelot has hired specialist search marketing agency Greenlight to manage the search engine optimisation (SEO) for the National Lottery website at www.national-lottery.co.uk.
Following a competitive pitch, Greenlight has been tasked with driving...
Webinars
Search behaviour in the gaming market - Sector briefing Q2 2009
With a focus on bingo, casino and poker, this webinar will provide a complete overview of consumer search behaviour in Google during Q2 2009
Live Q&A
This webinar will also include a live question and answer session. Our expert panel who‚ve worked with the likes of Camelot, Blue Square and St. Minver will be on hand to take your questions.
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