Magazine
Press
Whitepaper
Facebook
Twitter
-
Whitepapers
Search and Social Media Survey 2011/2012
Greenlight’s global “Search & Social Survey (2011-2012)” asked 500 people – from students, law enforcement professionals, medical staff, accountants, lawyers to the unemployed, how they engage with online advertising, search engines, and social networks, in order to glean insight into how...
-
Event
Greenlight/Google Conference: The Buying Cycle
Greenlight recently co-hosted a conference with Google titled, The Buying Cycle. Watch the bite size chapters and hear what Greenlight and Google's experts have to say on the topics of Attribution, Bid Management, Google Wallet, Conversion, Online shopping and Demand Side Platforms...
-
Webinar
Greenlight's SEO & PPC 101 Webinar
This webinar offers marketing and web professionals a complete overview of both natural and paid search marketing and demonstrates how these channels can help your business attract more customers online. Starting with the basics (How search engines work) we'll walk you through all the...
-
Blog
Social Olympics: Are Non-Brand Sponsors Enjoying All the Glory?
We're using our own social media framework to study conversations about Olympic sponsorship, paying special attention to brands Adidas and Cadbury, to assess whether the Olympics are beneficial to the brands, and to what degree social media is driving those benefits. We're two weeks in. So...
Hotels
Hotels Sector Report, Issue 1, April 2009
Product focus: generic, domestic, short haul and long haul keywords.
Webinars
How to build brands through search engines
Savvy brand marketers are becoming increasingly aware of the power of search engines in supporting brand strategy and recognise that search forms an integral part of the brand mix.
As greater numbers of your target audience use search engines to find you, not only are they interested in making a purchase they are also researching your products, brands and company as whole, and looking for ways to engage with your brand, not necessarily with a purchase in mind.
Yes, the ultimate goal of any marketing activity is of course to boost sales, but if any part of your remit is to build, protect and enhance your brand you’d be missing a trick if you left search to the acquisitions team alone.
For clever and underexploited advice on how to use search engines to achieve your brand goals watch the Greenlight webinar.
Blog
Behavioural targeting
Google set about expanding its display offering in mid March of this year, launching a behavioural targeting programme that will display ads across its AdSense content network and YouTube. This also marks Google's latest attempt to expand after acquiring display outfit, DoubleClick.
Unsurprisingl...
Blog
Social proof and search marketing – winning the click
What is social proof?
Social proof is when people in ambiguous social situations have their actions guided by the assumption that other people are better informed about a situation than them.
There are countless examples of social proof in action offline:
This surrendering of personal will and the i...
Blog
Top stories April 2009
Google launches
behavioural targeting programme
The latest development from the Google lab - a behavioural targeting programme that will display adverts across its AdSense content network and YouTube - was launched in test form on 11 March. Internet Based Advertising (IBA) allows advertisers to ...
Other
Gaming Sector Report, Issue 1, April 2009
Product focus: casino, bingo, poker and sports betting.
Other
Flights Sector Report, Issue 1, April 2009
Product focus: generic searches, domestic destinations, short haul destinations and long haul destinations.
Archive
Authors
Receive Updates
Why not create a customised RSS feed and receive regular notifications of what’s happening at greenlight?
Create RSS